I get approached by a lot of artists who are just starting out, who ask me how they can get noticed in a saturated art market. They think there is some trick to it, some magical formula that exists that causes millions of people to suddenly flock to their social media page. Usually, I leave them very disappointed with my answer, because unless you are selling a gimmick, it is going to take time.
What I do tell them is that it is time to take that scary step and stand in the limelight. I also tell them to think of their future followers and collectors as human beings and not just a gathering of statistics. The answer is NOT about having the lowest price, being the best, offering free shipping, or any of the stupid gimmicks people pull to try and close a sale. Besides, amazon already has that jazz on lock-down. Certainly, some of those things are nice, but honestly, in an age where the masses are taking that route it is not going to set you apart. Standing out is about building relationships and that starts with each and every encounter you have. Whether you are developing a relationship online or face to face it is that extra humanity and authenticity that will set you apart.
Be genuinely interested in people. People are what make up businesses, galleries, art studios, and everything else in the world. Create a real connection by actually being interested in them, instead of focusing on what you can get out of the relationship. On social media, it is impossible to look at everyone’s feed, especially when you start to get a lot of followers, but make it a point to acknowledge everyone that makes the time to communicate with you.
Most importantly, ask yourself: how can you add value to their lives after knowing what you know from meeting them. A lot of typical marketing is mass targeted, and with that approach you might as well be throwing a wet sock at the wall and seeing if it sticks (the imagery of both makes me gag a little). When you are genuinely interested in the people you connect with, you reach out to them with specific content or creations that are relevant to them. Things that you know they are interested in because they are interested in the genuine you.
“Be genuine, authentic and have people in your life that will call you out and hold you accountable.” – Jim Palmer
A lot of people will tell you to be unique so that you stand out when you market yourself. What they don’t tell you is that you are already unique. There is no one out there quite like you, nor will there EVER be anyone out there like you. That is why, I think it is most important to be authentic. I think a lot of people will look to someone else as a guide on how to act. The problem with this method is that you are playing a role and eventually that is going to become exhausting. Also, the most loyal collectors will be those who have gotten to know you… the real you.
And last but not least, put yourself out there. Take action, starting today, right now. Open your mouth, let your opinion be known, share your art, share your music, share your writing, share your videos, be remarkable and go big or go home. Putting yourself out there might mean stepping outside your comfort zone, doing something that you have never done before and taking some risks. Push yourself beyond the walls that you have built around yourself for so many years. Stop telling yourself NO and start telling yourself YES. You got this.
At the end of the day, getting noticed is all about realizing that you are remarkable and you have a voice. It’s not about forcing your opinions on someone, but simply speaking your truth and sharing it with the world.