Selling Art Is Like Talking About Tacos

The path of pursuing a career in the arts for the last fifteen years has taught me that the journey is both as simple and as complex as you can imagine. Early on, I spent way too much time wrestling with the “what.”

What to paint, what to post, and which “important” people I should be bothering. I was essentially waiting for a miraculous event or a stray lightning bolt to finally put me on the path to my dream life. I used to think that when someone finally noticed me, then I would do the work. I thought once the work sold, I’d paint bigger, or once I got the grant, I’d finally start that new body of work.

But the reality is always the other way around. You don’t get the feast before you show up to the kitchen and cook the meal. (And trust me, trying to eat a “theoretical” feast is a great way to starve.)

We often think that success leads to happiness, but psychological research suggests the opposite is true. According to the “Broaden and Build” theory developed by Dr. Barbara Fredrickson, positive emotions like interest and love do more than just make us feel fuzzy in the moment, they actually broaden our sense of possibility.

When you start from a place of doing what you love, your brain is chemically primed to see opportunities that a stressed out, “discipline only” mind would completely miss. This isn’t just fluffy, “live laugh love” advice found on a discounted throw pillow. Love and curiosity trigger the release of dopamine, which enhances creative problem solving and cognitive flexibility. By starting with the thing you love, you are literally building the mental resources needed to sustain a creative career. You’re basically bio hacking your way to better “arting.”

This is why focusing on building up your follower count, stressing about the business side, or trying to create what sells will destroy your creative practice. You have to remember why you started creating in the first place.

The real secret is that the vision must always come before the validation. We often wait for a sign to know if we are successful, but devotion is required long before the proof arrives.

It is not about a hardcore, drill sergeant lifestyle of waking up at 4:00 AM to scream at a canvas while doing burpees. It is about really loving what you do and wanting to spend more time doing it. As a byproduct of that time, you get better. You articulate your vision more clearly, and people eventually respond to that.

Just this morning, some awesome person purchased one of my paintings. While that feels semi normal to me now, it was once a burning hope for a younger version of myself who just wanted someone to want the things I loved creating. I’ve realized that I am only responsible for nurturing my own vision and falling in love with the process. People can sense when things are forced or formulaic, but they truly feel passion. When you resonate with your own work, the world eventually starts to resonate with it too.

My advice is that your focus shouldn’t just be on “scaling a business” or “optimizing an art career,” but on a deeper question: How can I make my entire day a fun work of art? When the path is enjoyable, you don’t have to force yourself to show up.

Think about it: no one has to force you to go out for tacos. You want that spicy, crunchy, delicious goodness. You don’t need a motivational speaker or a $1500 self help marketing course to get you to the taco stand.

If you are struggling with a creative or business block, ask yourself if you are making the work for you or if you are following some kind of external pressure of things you think you “should” do. When you make something you are proud of, you naturally want to share it with the world… just do that. The connection will happen on its own. You don’t have to force it, despite what the marketing gurus (who usually only sell courses on how to be a marketing guru) have to say.

Connecting with other people is just a byproduct of your excitement. Think about it: if you are excited about that taco place you just experienced and tell your friends about it, you’ve become an expert in marketing. You boast about the atmosphere, the experience, and the salsa that changed your life. You want to share that info with everyone you know.

Do the same with what you create. That is fun and “marketing” at its best.

Let’s keep it simple. Get in the kitchen, have some fun, and go out and talk about your creative tacos.