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Social Media For Artists Isn’t Working

Welcome to the Rogue Community Podcast, where we dive deep into the joys and challenges of being creative souls. Today, I want to tackle a topic that often stirs mixed emotions among artists: social media. I know you might be tired of hearing about it, but trust me, there’s something intriguing that surfaced in a question posted on our Rogue Community site. It inspired this podcast. As someone who has thousands of followers and consistently get’s likes and comments on his posts, I think I would like to share a reality check with you. So let’s get started, “Do I need to post videos on social media?”

Videos are undoubtedly popular on social media, but they’re not the only way to connect with your audience. If creating videos feels like a daunting task, remember that a well-crafted image accompanied by a meaningful story can work wonders. Many people underestimate the power of adding text or captions to their images, thinking of social media purely as a marketing platform. However, sharing your thoughts and narratives alongside your art allows viewers to connect with you on a deeper level. So, don’t overlook the significance of storytelling and personal expression, whether through images, videos, or any other medium.

Finding Your Comfort Zone:

In our journey as artists, we face various battles within ourselves. A comment on the question mentioned that social media isn’t working for them, and I couldn’t help but inquire further. It often boils down to seeking validation, craving attention, or feeling disheartened by a lack of response. These emotions are natural, especially if you’re just starting out and have a small following. Building an audience takes time and consistency. Remember, the number of views, likes, or comments shouldn’t solely define your success. Instead, focus on finding comfort in your own creative process and sharing your work authentically.

Creating an Easy Setup:

Sometimes we deal with limited space and time, it’s crucial to find ways to make the process of recording videos or taking pictures more convenient. Consider setting up a permanent, out-of-the-way camera setup that’s easy to access and use. Whether it’s mounting a camera or using a laptop camera, find what works best for you and simplifies the recording process. Eliminating unnecessary setup time allows you to focus more on creating art and less on technical obstacles.

Understanding the Emotional Landscape:

When it comes to social media, our emotions often take center stage. Fear of rejection, insecurity, and the need for validation are common challenges. However, it’s essential to recognize that these experiences exist beyond social media as well. Every time we put ourselves out there, whether online or in-person, we face the possibility of rejection or being overlooked. Social media offers a unique opportunity to confront these emotions head-on. Embrace the challenges as part of your growth, and remember that personal growth requires courage and resilience.

Social media can be overwhelming, especially with the constant bombardment of information and opinions. However, it’s important to remember that social media is just a tool—a platform for sharing your work and connecting with others. Don’t let external definitions and marketing pressures dictate how you approach it. Instead, create your own rules and definitions of what social media means to you. Use it as a vehicle for personal empowerment, growth, and artistic self-expression.

Some of those people are going to love what you do. Some will hate it. It’s all part of the process. And social media is just an extension of that process. It’s a platform that allows you to reach a wider audience, to connect with people you might not have been able to reach otherwise.

Rejection and criticism are inevitable in any creative endeavor, whether it’s in person or online. But remember, those negative voices are just a fraction of the larger picture. Surround yourself with positive influences, delete or ignore hateful comments, and keep pushing forward. It takes courage to put your work out there, and not everyone will appreciate it. But those who do will make it all worthwhile.

So, dear artists, don’t be discouraged by the challenges and complexities of putting your art out there. Use the platforms to share your unique voice, to inspire and be inspired, and to forge meaningful connections. Remember, your art matters, and there are people out there who are waiting to discover and appreciate it.

Keep creating, keep sharing, and keep shining your light through the in person and digital realm. You have the power to shape your own narrative and make social media a positive and empowering space for your artistic journey.


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