I woke up this morning, and our house is 55 degrees because our boiler got over taxed last night and temporarily shut down. It needs a new part, so hopefully I can order that soon. I got it working now, so I’m waiting for the house to heat up in the warmest room we have with nothing to do but think and write. I’ll get back in the art studio when it doesn’t feel like an ice box. So, here’s what I’ve been thinking about this morning. It’s been over 15 years since Klee and I hitched our wagon to this wild dream of being full-time creators. Looking back, if we had followed all the “expert” advice we were given at the start, we’d probably be bored out of our minds. People told us to “niche down” and pick one tiny lane. Instead, we decided to drive the bus across the whole landscape.
Here is the unvarnished truth of what we’ve learned about the business of being an artist while building our own creative universe.
1. The Niche is a Lie (For Us, Anyway)
Everyone says you have to do one thing. If you’re a painter, just paint. But I’m a painter, a muralist, and an author. Klee is a fine jewelry artist who uses old world techniques to give her pieces raw energy. Together, we’re a band, we’re podcasters, Youtubers, and we’re community builders. We learned that specialized silos are for grain, not for people. Doing “everything” doesn’t dilute who we are, it fuels us. That being said, if you are all about doing the one thing, that’s ok too.

2. Redefine Success Before Someone Else Does
In an era where creative success is often measured in money, follower counts and viral trends, we decided to define success on our own terms. One of our core values is to not chase money, fame, likes, subscribers, accolades, power, or validation as a definition of success. If you’re measuring your worth by the numbers on a screen, you’re playing a game you can’t win. Success for us is measured by our ability to live our values and share ourselves and our craft however we can. With this we hope to inspire creativity in others.
3. Master the Financial Rollercoaster
Being an artist means dealing with the ups and downs of money. Some months are good, and some are just plain bad. You have to be smart and have a solid plan for those slow months. Klee and I had to build a very strict budget to handle the unforeseen dips in income, and we made sure to keep our bills as low as possible. It might not sound like “fun creative time,” but you have to put on your financial hat and wear it. You need to know exactly how much money comes in and how much goes out. Most importantly, don’t fall into despair when things get tight; it doesn’t help. Just pull up your bootstraps and come up with a plan. Also, understand that no matter how solid your financial plan is, the shit can always hit the fan and it can fall apart. Be emotionally prepared for that as well. You can always pick yourself up as long as you don’t fall apart.

4. Build a Bridge, Not a Pedestal (There are too many “gurus” out there.)
We don’t want to be gurus on a mountaintop; we want to be in the trenches with you. Whether it’s through our Patreon community or the OC Art Syndicate here in Oil City, we’ve learned that the “starving artist” trope only survives when we stay isolated. We created the Syndicate to be a local place for the misfits and the makers to unite. Our mission is to nurture a community without hierarchy, seeing everyone as equal.
5. Analog is the Ultimate Life Hack
We do a lot online, and have built a wonderful online community, but there is a downside to having a big audience. Responding to a thousand digital comments is a great way to burn out. That’s why we started the Dear Artist Mailbox Project. We asked people to slow down and write us actual, handwritten letters. Writing by hand slows your thoughts down, and that space is where honesty tends to live. It brings the relationship back to basics and protects us from the burnout of perpetual online engagement.

6. Being Brutally Honest Is Hard But Real
Most people only show the highlight reel. We decided to show the whole story. We wanted transparency. It’s easy to pretend that everything is going good for you, and it is really hard to be real. It’s expensive to be real and not pretend that you have your shit together. We don’t sell courses on how to be an artist and make 100K a year (Which can only really teach you how to sell courses and make 100k a year off of desperate artists). For years, our art business covered the cost of creating videos, blogs, and podcasts, even though it was a financial sinkhole. But we had to share what we have learned. We had to express our truth whether someone was listening or not. We’ve had months where nothing was happening financially with our art. We’ve had some hard times and some pretty good ones and shared them all. That’s life. This level of honesty is hard, but it dismantles the myth of the effortlessly successful artist. It sends a clear message: it’s hard, it’s messy, and you are not alone.
There is no map for this. There is only opportunity. If you’re waiting for someone to give you the “right” rules to follow, stop waiting. Make the whole landscape yours.
What is one thing you have learned on your journey through life? Whether you are an artist or not, we would love to hear it.





































