The Rogue Artist’s Marketing Guide By Rafi Perez

In The Rogue Artist’s Art Marketing Guide, award-winning artist Rafi Perez flips the script on conventional marketing wisdom, offering an empowering, fun, and offbeat approach to putting yourself and your art out there. Rafi shares the mindsets and methods he’s used to navigate the marketing world without losing his creative spark—or his sanity.

This book isn’t about cookie-cutter solutions or cold, corporate jargon. It’s about tapping into the creative power you already have to connect with your audience, sell your work, and build a fulfilling career on your own terms.

WHAT TO EXPECT

• Down-to-Earth Guidance: Honest, encouraging advice from Rafi Perez, drawn from over a decade as a full-time artist.
• Relatable Stories: Real-life examples of Rafi’s unconventional journey and how he marketed himself and his art.
• Creative Mindsets and Techniques: Insights that challenge boring marketing norms and encourage you to have fun while promoting your art.
• Empowerment to Go Rogue: A rebellious, story-driven approach that demystifies marketing and inspires you to embrace your unique path.
• Answering Key Questions: Yes, you can have fun putting yourself out there as an artist!

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WHY THIS BOOK?

Let’s face it: most marketing programs aren’t designed for creative humans. They’re built for a corporate, cookie-cutter world that doesn’t value individuality. But as an artist, your creativity is your superpower. This book shows you how to harness that power to market yourself in a way that’s authentic, fun, and sustainable.

You’ll laugh, you’ll learn, and most importantly, you’ll realize that marketing isn’t some mysterious, soul-sucking thing. It’s a tool you can use to share your passion with the world—and maybe even enjoy the process.

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WHO IS THIS BOOK FOR?

• Aspiring artists, musicians, writers, and makers looking for fresh, creative ways to market themselves.
• Serious hobbyists, art students, and budding professionals who want to navigate the art world with confidence.
• Teachers, creative entrepreneurs, and fans of Rafi Was Here on YouTube.
• Anyone who enjoys empowering, motivating, and laugh-out-loud self-help material.

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READY TO MARKET YOUR ART THE ROGUE WAY?

If you’re ready to ditch boring marketing and embrace your creative spark, this book is for you. Discover how to connect with your audience, sell your art, and stay true to yourself along the way.life on your own terms.