“Most marketing books are built for cogs in a machine. This one is built for you.”
As an artist, musician, or writer, your work is vibrant, alive, and deeply personal. So why are you trying to sell it using soul-sucking corporate strategies and boring jargon? In The Rogue Artist’s Marketing Guide, award-winning artist Rafi Perez flips the script on conventional wisdom. He proves that marketing doesn’t have to be a “necessary evil”—it can actually be an extension of your creative spark.
This isn’t a book about “hacking the algorithm” or following a cookie-cutter checklist. It’s a field manual for creative humans who want to connect with their audience authentically, sell their work with confidence, and build a sustainable career without losing their sanity (or their integrity).
What You’ll Learn in the Marketing Guide:
- Creative Marketing Mindsets: Stop viewing promotion as “selling out” and start seeing it as a way to share your passion with the world.
- Authentic Storytelling: Learn how to tap into the power of your own journey to build a loyal audience that actually cares about your art.
- Breaking the “Corporate” Norms: Why being “unprofessional” (in the best way possible) is often your greatest marketing asset.
- Sustainability & Joy: Discover techniques that are easy to maintain and—believe it or not—fun to execute.
- Empowerment to Go Rogue: Honest, down-to-earth guidance from someone who has been navigating the marketing world as a full-time artist for over a decade.
Is This Book for You?
- The Introverted Artist: If the idea of “promoting yourself” makes you want to hide in your studio, this book will show you a more natural way to be seen.
- The Serious Professional: If you’re ready to scale your art business but want to keep it feeling human and unique.
- The Emerging Creative: If you’re just starting out and want to avoid the common marketing traps that lead to burnout.
- The Rule-Breaker: If you’ve tried the “standard” marketing advice and realized it just doesn’t fit your creative soul.
Marketing isn’t a mystery. It’s an art form.
You don’t need a marketing degree to get your work out there; you just need to be yourself. The Rogue Artist’s Marketing Guide is your permission slip to ditch the boring, embrace your weirdness, and finally get the eyes on your work that it deserves.
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Rafi And Klee StudiosI really love your podcast and I can’t wait to read and absorb all the wonderful wisdom you have in these books. You both have really inspired me to follow my artist dreams and to never give up, thank you so much I thing both of you are totally awesome , keep up the great work
Rafi And Klee StudiosThese book they are must haves for those of us embarking on an art career. Rafi is a unique writer, offering his honest and practical perspective.
Thank you 🙂
Rafi And Klee StudiosThese books are wonderful! I’ve been an artist for years, and these guides are helping me so much in getting re-focused on what my steps are to go full time.
Rafi And Klee StudiosWhat great books, so much information. Love them.
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