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Rogue Marketing And Money Guide – NEW BOOK!

Hello you amazing creatives!

I am happy to announce that The Rogue Artist’s Guide To Rogue Marketing And Money IS NOW AVAILABLE FOR PRE-ORDER!!! It feels like only last month that I finished the prior book… well, technically we did finish the commentary last month, so maybe I can say that.

I am very excited about this book because there will be plenty of rambles, rants, and really awesome ideas for unique out of the box marketing. In the last few years of my art career, I have viewed marketing my art and myself as a fun experiment. I’m hoping to share that attitude with you. Like the last book, this book will be calling bullshit on the complex nature of marketing and simplifying it, while still showing how to navigate and blaze your own trail through the rhetoric.

When I originally wrote The Rogue Artist’s Survival Guide, I had intended it to be a much shorter book than it turned out to be. My goal was to write practical and real advice about becoming or being a full-time artist and creative. Most of the things that have allowed me to have a small degree of success, happened mostly in my head. Between the lingering brain farts, self-judgment, and insecurity when it came to being an artist, there were moments of learning. I have thousands of random pages of notes that I have taken over the years, documenting those moments.

I quickly realized that I was either going to have to write a 2000 page book, or write several books on specific topics. Knowing the brilliant short attention span that I pose as an artist, I decided I’d better break the topics up. Thus, I bring you The Rogue Artist’s Guide To Rogue Marketing and Money. 

The reason I decided to write these books is, there are some amazing creatives out there with giant ideas but itty-bitty funds to back them up. We get contacted by them just about every day thanks to our “Rafi’s Tips For Artists” videos on YouTube. Since Klee and I started with nothing and somehow bumbled our way into a full-time art career, I decided to share what we had learned. When I first started my art career, I would go to the bookstore and sit in the aisle and read some of the artist help books (I didn’t have much money). I wanted to make sure that if I was going to invest in a book on building an art career, that it would be worth it.

There were a lot of great books out there by some very talented people, unfortunately, none of them were talking to me. There was a lot of advice on what I SHOULD do and for the most part, their ideas of an art career just didn’t seem appealing. Discouraged, yet determined, I decided I would proceed and figure out my own way of doing it. Almost a decade later and thousands of notes, here I am writing my second book.

This particular book is on marketing, and based on my unconventional mindset in attaining my goals. Marketing has changed a lot since the days of the gallery systems and gatekeepers of the art world, yet I feel a large number of creatives still feel they need to approach it from that outdated mindset.

This book is going to challenge the status quo of mainstream marketing and traditional marketing tactics. I am also going to challenge a lot of the techniques used by what I believe are predatory artist marketing courses that live on the internet. I am also going to lay out marketing in simple understandable terms that will demystify what marketing is… but I’m getting ahead of myself here.  

Market Your Art Like A Rogue Artist

As rogue artists, we don’t follow the cookie-cutter courses that most art marketing “mentors” love to pawn off on artists who are desperate to understand marketing. This book is going to go against the grain of most typical artists and creative marketing courses. I am going to defy the standards and go rogue, and hopefully show you that marketing is not this mysterious thing that is beyond your understanding. My hope is that by the end of reading this book you will find that the most powerful, one of a kind, and creative marketing can be fun and part of your unique creative journey.

This Book is available for pre-order on IndieGoGo Now! Go There!

Special Creative Editions For Indiegogo


Your books will be signed special release editions for our Indiegogo supporters, so there will be a little extra in your books from Klee and me that the general public will not be privy to when the book is officially launched in January (such as signed posters, bookmarks, and anything else we think is fun). The hardcover books are limited special edition color copies only available on IndieGoGo for this campaign (Only 60 available).

The Rogue Artist’s Marketing And Money Brainstorming Journal is a workbook for keeping track of and brainstorming your own rogue marketing and money techniques.

The Rogue Artist’s Marketing and Money Guide will be available as an AUDIOBOOK available for pre-order in IndieGoGo as well.

Thank you so much for your continued support!

-Rafi

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Meet Rogue Artists From Around The World

I am always astonished by the talented and amazing creatives that we have met. Artists are some of the most eye-opening and unique individuals to color the planet. I am proud to say that I am part of a community of Rogue Artists that support each other. This is a diverse and multi-cultural group of multi-talented individuals who are blazing their own artistic careers in their own way. I am blessed and honored to call them my rogue family, and excited to share their stories and talents with you, because we LURVE them… like… a lot…

This is just a glimpse of some of our rogue family from all around the world.

Every once in awhile, I’ll be introducing them to you throughout the year, but I wanted to let them introduce themselves by answering a series of five questions:

1. What is your name (Name you want to share) and where are you from?

2. What kind of art or arts do you enjoy working on? 

3. What else would you like to say about yourself or your art?

4. What is next for you? (this question is optional)

5. What is your website or social media pages where we can find you?

So, hold out your hand and prepare yourself for awesomeness, luckily it is online so we don’t have to worry about social distancing 🙂

DANA ELLIS

My name is Dana Ellis from Crawfordsville, IN
I enjoy mostly oils and portrait painting.
I did my first painting in 1996 in a little local craft store and I’ve loved creating ever since. Although I have moved through many levels and mediums I found my home in painting faces.
You can find me on Facebook: Dana Ellis Art
Instagram: Dana_Ellis_Art
https://danaellisarts.wixsite.com/website

TINA COLBOURNE

  1. My name is Tina Colbourne and I’m from Toronto, Ontario Canada but my parents are from Newfoundland, Canada so I say I’m a Newfie.
  2. I enjoy most all art but I mainly paint wildlife, landscapes, and some still life. I like to paint in realism with acrylics.
  3. I am self-taught or rather I learned very young from my father, and my uncle who lived with us for a short while. My father is a landscape artist and he still paints today.
  4. Right now I have to step back from art a little and just paint in my spare time because I am remodeling my house. I am looking to sell in the next two years. I want to move to the country and have either a barn or large workshop/outbuilding to turn into a studio space and a small gallery open to the public. My father will stay with me during the winter and also paint with me.
  5. You can find me on Facebook or Instagram @tinacolbourneart

MELISSA PEACOCK

  1. Melissa Peacock – Surrey, BC, Canada
  2. Big huge watercolour fan, aiming for “magical semi-realism” I guess you could say.
  3. I’m also an anxious bee open for commissions, though plants and animals suit best!
  4. I have an utterly jam-packed website at www.yellowmellearts.com, insta/twitter: @yellowmelle, and surely hundreds of videos on youtube.

MEGAN MCFADDEN

  1. My name is Megan McFadden
  2. The art I enjoy creating is sureal, fantasy sci -fi, anime
  3. I like playing around with different mediums. I mostly work in ink and colored pencil. I have been playing around a little bit with digital.
  4. What is next for me. Putting myself out there more. I would like to publish a coloring book. I would like to create art full time.
  5. What is your website or social media pages where we can find you?

Instagram https://www.instagram.com/azurasmallpaws/
Deviant art https://www.deviantart.com/ravenflyingabove
Twitch https://www.twitch.tv/valorff

MICHELLE

  1. My name is Michelle, and I am from Adelaide, South Australia.
  2. I create original artworks in handwoven tapestry, and also make handwoven scarves on my floor loom.
  3. My art is a combination of my dark/goth aesthetic, and phrases used during my growing up years … these are mostly around my parents wanting me to be ‘normal’ and conform to the rest of society. I am also obsessed with x-rays – as well as creating a whole series of tapestries of x-rays, now I am experimenting with drawing on them …
  4. Next for me is my first solo exhibition opening 24 September!
  5. My website is https://www.threefolddesigns.com.au/art , Instagram @threefolddesigns, YouTube https://www.youtube.com/channel/UCpkVSLm0car2sQWoHxOOYtw

KELLY STERR

Kelly Sterr from Bedminster Pennsylvania. I have taken a liking to acrylics however I love doing anything creative. Can not wait till I can do this full time. My daughter and I went shopping at IKEA and they had loom for $20 I decided to get it and give it a whirl and see what tapestry I come up with. You can find me on my website at Kellysterrgallery.com – ksterr64 on Instagram- and Kelly Sterr Gallery on etsy and I sell on Amazon under Kelly Sterr Gallery.

CHARITY

1) Charity From Northern Minnesota

2) I enjoy working on many different arts!! I’ve always enjoyed painting, working with wood, working with rocks, wire, and jewelry things, working with glass, working with paper, working with clay… basically almost every kind of medium you can work with, I love it!! I love to create with anything I can get my hands on!! right now I’ve been focusing on painting. couple years ago I focused on wood & few years before that I focused on melting glass

3) My art is for me I guess. I hope others will like it and appreciate it. But it is never bothered me if they don’t. Because my art is an outlet for me. A form of therapy if you will for me. always has been since I was a little kid.

4) what’s next for me??
The picture is of me in my current studio, which is my minivan that I’m converting into a mini camper for myself. My husband and I just became official empty-nesters a week ago. So the studio that I had put together is actually going to be moving to a bigger room in the next couple of weeks. We are rearranging things in our home. it’s gonna take a little bit. I’m also gonna try to get camping a few times before winter sets in. And once my studio in the house is moved and set up. I am just gonna keep creating things that I want to create using mediums that I maybe not have used before. I just enjoy trying new things!

5) Twitter: @EWWBD

Instagram: EveryWhichWayButDown

YouTube: https://www.youtube.com/channel/UCZ8EuSU7XfL_pUmBIzqQFvQ

EVERETTE STANTON

  • My name is Everett Stanton, I previously created work under the pseudonym J.H. Everett. I currently live with my wife, mother-in-law, and two sons (and our corgi, Lucy) in Mission Viejo, California.
  • I really enjoy working on puppetry, illustration, and animation
  • I like to create active art that people can interact with, do crazy things with, and have fun with. I like art that makes people happy. I tend to gravitate to bright colors, interesting lines, and large shapes.
  • What’s next for me is to get brave, and really believe in my place in the art form that I have chosen to be a part of – without hesitation. I am starting to build puppets once again, and I am jumping back into animating and illustration. The feature film that I designed costumes and puppets for just finished in editing, and is going into post-production. And today, I agreed to work on an online puppet show for Reddit and Tick Toc with some professional puppeteer friends. I have also started working with two other artists to Livestream on Reddit, while we work together to create a couple of new kid’s books.
  • My website is at www.everettstantonstudio.com – I will update news of my Reddit and Tick Toc puppet adventures soon!

JENNIFER LINDQUIST

Jennifer Lindquist in Longwood, FL, I paint in acrylics mostly surf art, surfer girls, curls, beaches. I love the springs, surfing, and I work in I.T. full time. I’m trying to get my online art sales going since festivals have stopped. I have a website, www.artisticsurf.net
Facebook: jennclindquist.artist
Instagram: @jennclindquist

JO CLARK

Name: Jo Clark living in Maryland, USA

Type of art: I paint, crochet, draw and refurbish furniture when I have the time.

Something about yourself: I love escaping in books. With how busy I’ve become with my art career I listen to audiobooks, but in the past, you could count on finding me in a secluded place with my nose in a book.

What is next for you: Growing my family art business. We want to get our children involved as much as possible.

Website/social media:
Facebook Group: https://www.facebook.com/groups/tishjohannoncreations
Instagram: Instagram.com/tishjohannon

LINDA URSIN

My name is Linda Ursin, Swedish living in Norway. My art is inspired by folklore, mythology, and the Scandinavian landscape and wildlife. I enjoy experimenting with media and texture but for the most part, there’s some form of realism in the end result. I make art because it’s part of who I am. I’m a multi-passionate creative. Next for me is to get back into what I love after about a year of things getting in the way and draining the little energy I have. Living with chronic pain means I have less of it.

You can find me at lindaursin.net and as @lindaursin on most social media. On youtube it’s easier to search my name.

MARILYN SAVAGE

Hi! My name is Marilyn Savage and I’m from Reno, NV. I like working with glass and I do stained glass and etched glass panels. I plan on learning to do fused glass sometime soon (I bought a glass kiln about a year ago but haven’t used it yet). It’s been too hot lately to work in my workshop but I read somewhere that I should do artwork daily so I’ve been designing glass panels on paper every day. I do it everyday at lunchtime while I’m at my day job and I really enjoy that break from all the paper pushing. Retirement is just a couple years away and that’s when I plan to try to have an actual art business. I think having fun with it is the most important thing. I can be found at https://www.gabrielleartsnv.com and I have a Facebook page too….https://www.facebook.com/Gabrielle-Arts-NV

KASSANDRA ALFARO

Hi, I’m Kassandra Alfaro from Del Rio, Texas but everyone calls me Kas.

My current go to art is digital art and acrylics on canvas, but I love creating in general.

Although I am super camera and voice shy, I have been creating since I was little (I’m currently 19). My dad has always told me to share my creations with the world, so I do.

As an artist, I enjoy drawing, painting, and gaming. I also do graphic design work for a couple of local businesses and take on commission work when I have a chance. I also have an apprenticeship as a tattoo artist.

✪Here’s where to find me!✪
Website: https://www.kolorfulkas.com/
Etsy: https://www.etsy.com/shop/KolorfulKasArt
Facebook: https://www.facebook.com/KolorfulKas/
Instagram: https://www.instagram.com/kolorfulkas/
Twitter: https://twitter.com/KolorfulKas
YouTube: https://www.youtube.com/channel/UCVwFpRC2ycilThgeKlX-lkw?
Artstation: https://kolorfulkas.artstation.com/
Deviant Art: https://www.deviantart.com/kolorfulkas

NATALIE CALLWOOD

Hi all I’m Natalie from Nataliecallwoodart I live and work in BC Canada with my family with 3 almost out of the house kids and my husband.Im originally from Switzerland.My goal is to one day soon to have a studio by the sea be it on Canadas West Coast or somewhere else in the world ! I also would like to travel part of the year as a traveling artist with a base at my studio by the sea !!

I’m working mostly as a painter in abstract using all kinds of mediums like acrylics, watercolors, encaustics, Inks, I do not like oils lol.
My roots are in ceramics I went to school for it I hope to have a big enough studio by the sea to incorporate a ceramic area as well !!
Short term goal is to make a living from my passion because I can’t think of doing anything else for now /my second part of my life !!
My website:
https://www.nataliecallwoodart.com/
I also have a YouTube channel that could use some attention lol
nataliecallwoodart!
FB https://m.facebook.com/nataliecallwoodart/
IG
https://www.instagram.com/nataliecallwoodartist/

YouTube: https://youtu.be/VBy6sw18ZxM
That’s all for now
! Cheers Natalie

RHONDA YOUNG

Hi! My name is Rhonda Young, and I’m from Oklahoma, USA.
I started doing pencil portraiture years ago, then I gradually moved into doing sculpture and stone carving. Right now, I’m very interested in, and trying (for the first time), watercolor painting.
I don’t really have a business, per se, though I have sold a few sculptures in the past, and I don’t really have a good, designated studio. I just work in a corner of my living room. No website, but you can see some of my art here:
https://www.deviantart.com/rhondayoungart

I’m the single mother of two young adults with Autism.

KYLE WOOD

Hello, it’s Kyle at Kyle Wood Creations. I enjoy painting, printmaking, and experimenting. My work is mostly dream time leaning into the surreal. I enjoy expressing my mental projections and discoveries. What is next for me is an increase in creating more art. I can be found at kylewoodcreations.com and on Instagram as kylewoodcreations. Currently, my studio is the space between the living room and kitchen.

CHANTAL DUPUIS

  1. What is your name (Name you want to share) and where are you from? Chantal Dupuis, Ottawa, Ontario (Canada)
  2. What kind of art or arts do you enjoy working on? Watercolour and oil paintings mostly wildlife or landscape.
  3. What else would you like to say about yourself or your art? Art is therapy for me, journey started 5 years ago when diagnosed with cornea dystrophy. Was lucky to get a donor transplant in 2018 and now it is just an addiction, can’t go a day without painting!
  4. What is next for you? (this question is optional) Keep painting. I registered (and got accepted) in a gallery and a few associations as I am hoping to be able to sell enough so that I can pay for my supplies but otherwise, it would be cool to try to do a solo show but not sure if I am ready for that… I need to “grow more” in my heart and art!
  5. What is your website or social media pages where we can find you?

Web: chantaldupuis.art

Facebook: https://www.facebook.com/ChantalArtJourney/

Instagram: https://www.instagram.com/chantaldupuis.art/

YouTube: https://www.youtube.com/channel/UCSxVqWOK61zoBcIkiF-g4vg

HOLLY WONG

Holly Wong lives and works in San Francisco, California. She was educated at the San Francisco Art Institute where she graduated with a Master of Fine Arts with a concentration in New Genres. Holly creates installations, assemblages and works on paper, integrating non-traditional approaches with more traditional sewing techniques associated with the history of women. Her approach is both non-conventional but also deeply rooted in her history and culture. She has been awarded visual arts grants from the Integrity: Arts and Culture Association, Barbara Deming Memorial fund, the George Sugarman Foundation, the Puffin Foundation, and a Gerbode Foundation purchase award.

“This is a picture of me working on an installation called “Spiral Dance” which was constructed of multiple layers of drafting film with colored pencil drawings. The pieces are large so I end up working on the floor sometimes.”

Visit Holly Wong And Check Out More Work On Her Website

KLEE ANGELIE

1. What is your name (Name you want to share) and where are you from? 

My name is Klee Angelie, and I originally hail from Joliet, Illinois. I’ve spent the last decade living and creating in Pensacola, Florida. It’s hot here and we don’t have any lightning bugs (fail!) but it’s a great place full of amazing people.

2. What kind of art or arts do you enjoy working on?

I love creating jewelry. Working with stones and metals is endlessly fascinating and fun. I also love music (my first love, as a kid I could most often be found with my hot pink boombox on full blast, singing into a hairbrush) and my specialty is singing/songwriting. I recently picked up needle-felting, and have a general love for fabrics and fibers.

3. What else would you like to say about yourself or your art?

Oh, geez… nice question “Tell us more about yourself”

Me: “Uh…” (types long paragraph, deletes it, tries again, deletes that… stares at computer screen… closes eyes and screams while typing.)

I often joke with people~ “Nothin but rocks and song lyrics up here in the ol’ noggin.” but it’s kinda true… 

I was always “that kid…” You know that kid, the one off in the other room doing their own thing, usually something creative or lost in their imagination. I’m still that kid, but now I have another awesome kid to share my studio space with (my best friend and husband, Rafi), as well as a community of equally unique and weirdly wonderful kids that I’m proud to call my friends. I’m one happy kid. Still mostly into rocks and song lyrics.

4. What is next for you? (this question is optional)

This is always sort of open-ended for me and ever evolving, but lately with one solid criteria: to have fun. Fun is a lot to manage, but luckily I have protocols in place to help manage and organize the fun.

5. What is your website or social media pages where we can find you?

Website: www.rafiandklee.com

Instagram: @Klee Angelie 

RAFI PEREZ

Hey look! It’s me! (Klee says I get a passing grade, but no more, as I didn’t answer my own questions).

I hope you enjoyed meeting some of the most amazing humans I have had the pleasure of meeting! Check out their art and follow them online, you will be happy you did.

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I’m Scared, So What Now?

Most of you know that I launched my book campaign recently. What you may not know is that I am terrified to put a book out into the world.

When I was a wee little lad there were some dreams that I had for myself. One, was to become an artist and the other was to become a writer, then there were little sub dreams like a musician and an actor. I wanted to be a creative individual who had the ability to communicate his ideas via his art.

I have successfully communicated my ideas with my paintings and sculptures for the last decade, but any time I approached writing, it became a side hobby. What I didn’t realize at the time when I was making all the excuses in the world to not sit down and write my book, was that I was scared.

I mean, I am a full-time professional artist, I make art for a living… I’ve faced all the rejection, all the stereotypes, all the discouragement, and yet here I am. I persevered and showed myself and the world that I can do it. I have faced fear head-on blazed my own trail through the wilderness.

Apparently, none of that means a rip when it comes to putting a book out there. Suddenly a lot of old fears started to surface from when I first talked myself out of pursuing an art career. These fears where slightly different, not the same ones I had overcome.

What if my ideas are wrong or invalid, or that everyone already knows what I know?

If you have ever attempted to put yourself out there in the arena and face rejection head-on, chances are you have had some or all of the questions below running through your mind. Especially when you are going to put a performance or creation out there into the world.

“I don’t think I have anything new to say.”
“What if I put this book out there and everyone figures out I’m a loser?”
“Everything I have to say is stuff everyone already knows.”
“I’m afraid this has all already been said.”
“My book won’t be any different from other books on this topic.”
“Surely if there was one book that did not need to be written, it’s this one, right?”
“I’m afraid my book won’t be perfect.”
“I’m afraid I put too much in.”
“I’m afraid I didn’t put in enough.”
“I’m afraid I’m going to forget everything I want to say.”
“I’m afraid of leaving things out.”
“What if no one reads it?”
“What if there is no audience?”
“What if my book doesn’t impact anyone?”
“What if this is a waste of my time and effort?”
“I’ll be embarrassed if people criticize my book.”
“I’m afraid this book is going to make someone mad.”
“I’m afraid of being judged.”
“I don’t want my book to upset my current clients.”
“I can’t say these things about people.”
“What if my friends read it and hate it?”
“What if I sound bitchy or stupid?”
“I’m afraid I’m going to look stupid.”
“What if I get all one-star reviews?”
“What if everyone who reads it, hates it?”
“What will people think if there’s a typo?”
“I’m afraid something will be wrong with my book, and I’ll look stupid to everyone I know.”

Sound familiar? These were the same fears I faced when I started showing my art full time.

So, what do I do with these fears…? I’m not sure yet, but I will tell you this. I am writing this book because it is the book that I wish I would have found when I started my art career, and I believe it is going to be amazing, despite my fears.

So, I’ll oblige and answer each question and respond to each statement.

“I don’t think I have anything new to say.”

Of course I don’t, there are only so many words in the English language and I’m not inventing any new ones. I do however have my own unique perspective and that will have to be enough.

“Everything I have to say is stuff everyone already knows.”

We already know a bunch of crap, but usually when we hear it from someone else’s experience, it makes a difference.

“I’m afraid this has all already been said.”

So what?

“My book won’t be any different from other books on this topic.”

Oh yes, it will, you’re not smart enough to write like those guys.

“Surely if there was one book that did not need to be written, it’s this one, right?”

You know that’s bull, this book needs to be written by you. Even if no one reads this, you need to write it.

“I’m afraid my book won’t be perfect.”

Good! Perfection is overrated.

“I’m afraid I put too much in.”

That’s what editing is for, better to cut than not have enough.

“I’m afraid I didn’t put in enough.”

Seriously, make up your mind. Trust me… You can’t keep your mouth shut, this is not going to be an issue.

“I’m afraid I’m going to forget everything I want to say.”

Only if you forget who you are, how you live, and what your entire belief system is.

“What if no one reads it?”

I’m sure at least Klee will read it, so no worries there.

“What if there is no audience?”

Your crowdfunding campaign is already 70% funded, I don’t think you have to worry about that.

“What if my book doesn’t impact anyone?”

If it impacts you, it will impact someone… write it for you.

“What if this is a waste of my time and effort?”

If you don’t do it, you will regret not spending the time and effort into it. That means that no matter what, it’s worth it.

“I’ll be embarrassed if people criticize my book.”

People criticize you all the time, and they will definitely criticize your book, so get used to it… sissy.

“I’m afraid this book is going to make someone mad.”

Oh well, people get mad over stupid stuff all the time, so don’t worry about it. You’re not a jerk who likes to provoke people, remember that.

“I’m afraid of being judged.”

You get judged every day… get over it.

“I don’t want my book to upset my current followers.”

The ones that don’t like it aren’t part of your tribe. Besides, the book is going to be awesome.

“What if my friends and family read it and hate it?”

They don’t like anything you do anyway, so who cares?

“I’m afraid I’m going to look stupid.”

Well, the book is not going to change your looks… so, get over it.

“What if I get all one-star reviews?”

Sweet! You got a star!!!

“What if everyone who reads it, hates it?”

Then, it’s bad and you should make changes for your second book.

“What will people think if there’s a typo?”

Dude… You are the typo master… if it happens big deal, own it.

“I’m afraid something will be wrong with my book, and I’ll look stupid to everyone I know.”

Everyone you know already thinks you’re stupid and they love you for it.

Basically, the idea is to get to a neutral place with fears. Not running away from them, but facing them head-on and taking away their power. It’s still a work in progress, but I’m getting there.

And… This book is going to be amazing because of it!

If you would like to help me make this book a reality, click on the image below to find out how.