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Could The Real Art World Please Stand Up?

Today Klee and I were talking about the art stock market on our podcast. That’s the name we coined for the big-ticket commodities art market that you see blasted all over the news and in documentaries. Considering the amount of press that gets focused on large art auctions and big-name galleries, it’s easy to think that you are not actually an artist until you’ve somehow made it there.

It got me thinking about the way that people perceive the art world in general. When you think about it, what people call the art market in the media, is only about 1% of the actual art market. There is no mention of the everyday people that make up the art market, the real art market, the real world.

The real art world is made up of one-on-one interactions, and I think we forget that sometimes in this media blasted quick paced world. It’s not about how much money the art sold for, or how wealthy the collector is, or how much prestige the sale brought the artist. Honestly, the corporate companies I worked for would print out prestige in the form of “You did real good.” certificates, and I would put them in cheap frames and hang them on my wall as a symbol of how important I was. I feel like we miss the point when we confuse success with awards and accolades. You can add them to your resume, but I feel like we’ve lost the point of what it is all about.

It’s about the friendships developed, and the relationships we establish as artists, with the people that connect with us through the art we create. It’s about the creative process and the astonishing ability to face rejection every day and share your art with the world. It is about the collector who proudly displays your artwork on their wall, or wears it on their body, or listens to it in their car. It is about that connection that would not have been possible if that individual artist did not break through the barriers of fear and share their creations with the world. It would not have been possible without the vast amount of humans out there who buy art because of the value it has to them, not because it has market value.

As an artist who had to make his own way, I have trained myself to see the world quite differently than I used to. Where I once had hopelessness in an impossible art career system, I now see the opportunities, the misdirections to be avoided, and the hope for everyone to pursue their creative spirit.

I think it is easy to forget in this world that is so focused on money and success, that we artists create because of the love of creation. We create to express ourselves and bring back a childlike sense of imagination, wonder, and feeling into our world. Creations that can remind us all to pause and appreciate.

Just food for thought.

I also wanted to announce that my book is fully funded! Thank you all so much! The Rogue Artist’s Survival Guide is becoming a reality. I am going quiet for a couple of weeks on social media and YouTube as I finish up the book and do some final edits. You can still pre-order the book at https://www.indiegogo.com/projects/the-rogue-artist-s-survival-guide-by-rafi-perez

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Morning Thoughts On Blazing A Trail

This morning I found myself contemplating my life and the different ways I have lived it. Since I am in the process of writing a book, I am looking at notes and different events in my life that lead me to this point. I am a very happy individual, but I also spent the majority of my life feeling trapped and unhappy.

Growing up, I was influenced by television shows, parents, friends, friends families, teachers, the weird neighbor with the giant hairy mole, and pretty much everything and everyone else in society. I was told that my airy-fairy ideas of becoming an artist, musician, or creative were a cute thing to hold onto as long as I was a child, but eventually I would have to grow out of it. The influences were subtle and mostly unspoken. Most tv shows that I loved involved the man having a job he hated to support his family, the wife stayed at home and took care of the kids, and that’s just how it was. Usually, the job sucked really bad, but the man took solace in the fact that his sacrifice was for his family.

I gotta tell you… that whole scenario of putting your dreams aside, working a job you hate and sacrificing your happiness for the greater good is a piece of crap-turd. First off, that sucks for the man. I was that man for 20 years, and I can tell you, it sucked pretty bad. Second, I wasn’t benefiting my children at all, if anything I was teaching them first hand the same bad influence I had growing up. Third, I started to secretly resent my family because I felt that my sacrifice was being taken for granted, and that slowly tore everything apart.

After that experience I realized that no one had a handle on happiness or what you should do with your life, just a plethora of opinions based on other peoples’ opinions, and the majority of those opinions were outdated crap. It wasn’t out-of-the-box-thinking-trailblazers telling me my dreams were impossible, these were people that had conformed to living a life like everyone else, and most of them weren’t feeling fulfilled or happy.

Listen, I’m not saying you have to work for yourself in order to be happy, you can have a job somewhere and be happy and feel fulfilled. Unfortunately, I think there are a lot of people that just settle for what they can get and ignore the yearning that comes from within, and in my opinion, that’s just misery. I think whether you pursue your own career or you work for someone else, it’s really all about how you choose to live; whether or not you are willing to blaze your own trail or simply conform to the status quo.

Blaze a trail:
Find a new path or method; begin a new undertaking. By extension, to be the first to do something, often that which is later emulated or built upon by others. Note: New trails or routes through forests were often marked by `blazing’ which involved making white marks called `blazes’ on tree trunks, usually by chipping off a piece of bark.

If there is anything that I pride myself on now, it is that I stubbornly do things my own way and continue to move forward despite the fact that I may have to pole vault over obstacles every once in a while.

That being said, if there are portions of the well-worn path that suit my needs, I don’t avoid them, but I make sure not to allow myself to get comfortable with the easiness of it.

One thing I can take away from these very unfinished thoughts that I’m sharing with you is this: No matter what, you have a choice. You get to decide how you are going to live your life. Some people may be disappointed by your decisions, and they may even get angry at you… some may never talk to you again. Most people will come around eventually, and they’ll say things like “I always believed in you and knew you could do it” despite what they may have said in the beginning.

I think that no matter what, it is always worth looking at your life and answering one question… if I was on my deathbed right now, would I have any regrets?

Just food for thought.

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How To Get Noticed

I get approached by a lot of artists who are just starting out, who ask me how they can get noticed in a saturated art market. They think there is some trick to it, some magical formula that exists that causes millions of people to suddenly flock to their social media page. Usually, I leave them very disappointed with my answer, because unless you are selling a gimmick, it is going to take time.

Being Childish Is Fun

What I do tell them is that it is time to take that scary step and stand in the limelight. I also tell them to think of their future followers and collectors as human beings and not just a gathering of statistics. The answer is NOT about having the lowest price, being the best, offering free shipping, or any of the stupid gimmicks people pull to try and close a sale. Besides, amazon already has that jazz on lock-down. Certainly, some of those things are nice, but honestly, in an age where the masses are taking that route it is not going to set you apart. Standing out is about building relationships and that starts with each and every encounter you have. Whether you are developing a relationship online or face to face it is that extra humanity and authenticity that will set you apart.

Rafi Perez Live Painting Vinyl

Be genuinely interested in people. People are what make up businesses, galleries, art studios, and everything else in the world. Create a real connection by actually being interested in them, instead of focusing on what you can get out of the relationship. On social media, it is impossible to look at everyone’s feed, especially when you start to get a lot of followers, but make it a point to acknowledge everyone that makes the time to communicate with you.

Most importantly, ask yourself: how can you add value to their lives after knowing what you know from meeting them. A lot of typical marketing is mass targeted, and with that approach you might as well be throwing a wet sock at the wall and seeing if it sticks (the imagery of both makes me gag a little). When you are genuinely interested in the people you connect with, you reach out to them with specific content or creations that are relevant to them. Things that you know they are interested in because they are interested in the genuine you.

Rafi Perez Live Seminar

“Be genuine, authentic and have people in your life that will call you out and hold you accountable.” – Jim Palmer

A lot of people will tell you to be unique so that you stand out when you market yourself. What they don’t tell you is that you are already unique. There is no one out there quite like you, nor will there EVER be anyone out there like you. That is why, I think it is most important to be authentic. I think a lot of people will look to someone else as a guide on how to act. The problem with this method is that you are playing a role and eventually that is going to become exhausting. Also, the most loyal collectors will be those who have gotten to know you… the real you.

News Journal Photos

And last but not least, put yourself out there. Take action, starting today, right now. Open your mouth, let your opinion be known, share your art, share your music, share your writing, share your videos, be remarkable and go big or go home. Putting yourself out there might mean stepping outside your comfort zone, doing something that you have never done before and taking some risks. Push yourself beyond the walls that you have built around yourself for so many years. Stop telling yourself NO and start telling yourself YES. You got this.

At the end of the day, getting noticed is all about realizing that you are remarkable and you have a voice. It’s not about forcing your opinions on someone, but simply speaking your truth and sharing it with the world.

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When A Harsh Critic Attacks – How I Handle It

Not well sometimes… but I’ve got some tricks up my sleeve that have helped me get better and better at dealing with poo flinging critics.

I think it is a necessary plight that one will have to get used to when you are putting yourself out there. I am an artist who creates art, music, writing, YouTube videos, and puts them all out there for the world to see… I get a lot of negative criticism.

People Can Say Mean Things About My Art And I Don’t Care

Comparatively speaking, I mostly get a lot of beautiful comments on my creations. We have a following of some of the most amazing humans I have ever had the pleasure of interacting with.

Yet, negative comments can still throw me off kilter, despite the overwhelming positivity I experience in the world. It’s almost like a temporary reminder that the world isn’t such a wonderful place… and there is an a-hole around every corner, just waiting to jump out and say you suck.

I want to be clear about something, I’m not talking about constructive criticism. Listen, sometimes even a helpful criticism can be hard to hear, and our first response may be to run away flailing our arms helplessly, but sometimes it’s valid. Follow the source and stop for a moment, get off your high horse and check to see if it is valid and constructive. If not, then we are talking about destructive criticism. If the criticism is constructive, then it’s intended to guide you and to help you improve as a person, not to bring you down and make you feel inadequate.

People Say Mean Things On My YouTube Channel All The Time, And I Don’t Care… Kinda… I’m working On It.

If the criticism is completely invalid, totally off, and only meant to hurt you, then that’s what I’m talking about here.

So what do I do when someone is all “blah blah blah you suck Rafi blah blah blah!” I Don’t take it personally. It takes a miserable person to try and make themselves feel better by giving some misery to someone else… don’t take it, it’s not yours, and it doesn’t belong to you. Understand that people who are in pain say really hurtful things, especially people that may know which buttons to press. Think about a time where you may have said something terrible to someone. Were you in your right mind? Were you in pain? Were you feeling like a victim? Some people live there in that place… don’t take it personally, unless you wanna visit and stay a while.

Recently A Friend Said Something Mean About My Singing And I Don’t Care.

Understand that it’s your buttons. Why is it that one person can be called ugly and not even react a little, but someone else will blow a gasket? It’s because we all have our own little triggers based on our own insecurities. So if someone says something and it bothers you, take a look and see if you can identify the insecurity or doubt behind the emotion. In my opinion, when someone says something mean and you know beyond a shadow of a doubt that they are full of crap, you hardly even react, but if they touch on something that pushes on an insecurity it can be devastating. Just remember, they are your buttons. Figure out what’s behind it and sort it out.

Keep doing what you’re doing. Are you going to stop being who you are simply because someone spewed some garbage at you? Of course not. If the criticism has no basis whatsoever, then the best thing you can do is to ignore it completely.

Honestly, only very few people will talk smack, and I’m going to keep doing what I do… and they can kiss my booty.

Listen, people talk shit all the time because they are not putting themselves out there in the muck, sweating, bleeding and enduring the terrifyingly exhilarating ride that is fulfilling your dreams. They are going to say you can’t sing, you can’t paint, you’re not funny, you’re are not good enough, and everything else that they can say to destroy your hope and get you to stop. Don’t EVER let someone who is not putting themselves out there in the muck discourage you from going all the way. If they are not doing it themselves, and facing critics of their own, then they have no right to talk.

Don’t feel bad if you’re not able to push all of the negative words aside right away. It takes practice to work it out and get to a place where it’s no thing… But you got this.

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Everything Happens For A Reason

I know what you’re thinking, oh boy Rafi is going to give us an airy fairy lecture on the universe or some crap like that. Maybe, but I wanted to share a piece of advice that I would have given my younger self. It’s a piece of advice that has changed my life for the better, a different perspective than what is the norm.

When I say everything happens for a reason, I don’t mean what most people mean when they are trying to see the silver lining in a tragedy, because honestly, sometimes there isn’t one. Life can suck royally and sometimes shit happens that we have a hard time bouncing back from.

It’s more about taking responsibility for your life and how you feel. In other words, not blaming yourself or others for the circumstances and events that take place in your life. Understanding that every moment, every circumstance is an opportunity for you to show yourself who you are.

Whether it’s good or bad, if you understand that everything comes into your life for a reason, even though at the time something might seem like your world is falling apart, you’ll be more equipped to handle it.

Life By Rafi Perez

It is only natural to feel like things are not meant to happen in a negative way — people are not meant to leave, you are not meant to get rejected, accidents are not meant to happen — and if you had done something differently, the situation might have turned out different.

However, as time passes, you realize that things happen, life goes on, and you are left stronger and wiser for it. Sometimes people come into your life to teach you something about yourself, or to bring you to the opportunity to empower yourself. Things that seemed horrible, painful, or unfair at the time usually lead to an opportunity to stand up for yourself. Years later in reflection, you may realize that they happened because you allowed them to happen, and eventually got stronger for it. That is taking responsibility.

My Life Drips Away

So here’s the advice I’d like to give to my younger self:

Everything happens for a reason — understand this. Without mistakes and failure, you would have never learned. Without breakups, you would have never met someone new. Without pain, you would have never grown. Once you understand this — really understand this — you will know that everything can serve a purpose. Don’t dwell on disappointments or view unfortunate events as regrets. But rather, see them as opportunities in disguise — an opportunity to know yourself. Try to understand the fleeting nature of events in life and don’t stress or ever think that life is unfair, because everything happens for a reason. And only time will tell.

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You Were Born A Creative Genius… Really.

When I was born, I was so surprised that I didn’t even talk for a whole year and a half. During that time, no one knew the creativity that was waiting to burst out from my drooling tiny lump of a body. The truth was set free the day I discovered markers and scribbled my art on every surface I could find.

If you want to be creative, do it. Forget the prejudice that creativity is saved for the select few. We are all creative, it’s just a matter of understanding where creativity comes from. We are ALL born with it… It’s definitely not Maybelline.

Rafi The Beardo

Honestly, if you’re not feeling creative, the simple fact is that you unlearned creativity, by following rules and being well behaved. No, I’m not saying you have to be an anarchist, but I remember my grade school teacher telling me that I couldn’t draw on or in my folders and notebooks. In my mind I was like “You don’t own these, they’re mine, I can do what I want.” If I hadn’t had that mentality I wouldn’t have gotten so much practice drawing and sketching while my teacher droned on about stuff I wouldn’t remember years later.

Listen, before you complain, I had a lot of teachers who were passionate and had my attention during class… I love those teachers and their classes were memorable, but I also had some crappy teachers who shouldn’t be allowed to mold the minds of young children into the mush they were shoveling.

Me Teaching, Hopefully I’m not Shoveling Mush

Creativity can be learned or unlearned, but no matter what, you were born creative. In 1968, Dr. Land tested the creativity of 1,600 children. He re-tested the same children at 10 years of age and again at 15. The results were astounding.

  • Test results amongst 5 year olds: 98 percent creative
  • Test results amongst 10 year olds: 30 percent creative
  • Test results amongst 15 year olds: 12 percent creative
  • Same test given to 280,000 adults: 2 percent creative

“What we have concluded,” Land wrote, “is that non-creative behavior is learned.”

The creative adult is the child who survived the trials of conformity.

What I gather from this, is that the more you follow the rules, the less creative you become. Luckily, you can just as easily decide to blaze your own trail and ignite your creativity fuse again.

Urban Swinery Art By Rafi Perez

A good way to do that is experimenting, exploring, questioning assumptions, using imagination, going outside comfort zones, starting a project you are not sure you can do, and doing vs thinking about doing.

Also, think in a divergent way. Someone hands you a phone, think about all the different ways you can use the phone that are not what it was meant for. I put my phone on airplane mode and threw it up in the air. WORST Transformer EVER.

Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.

Also, remember not to take yourself too seriously as a creative. In my opinion a real artist doesn’t need anyone to take them seriously. When I get asked “how did you become so creative?” I usually respond with “I ate a lot of paste as a kid.”

Balloon Man By Rafi Perez
Balloon Man By Rafi Perez

Create what you want, write what you want to read, build what you want to use, cook what you want to eat and share it with the world. If the world responds positively — cool. If not, who cares? At least you’re doing what you enjoy and you are showing yourself what a creative genius you actually are.

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Get Out of Your Head and Into The World

As an artist, I work from home, in my studio, on my laptop, at the easel, and sitting on the couch sketching. We have a YouTube channel, Patreon account and other social media where we connect with many people online, but few “real-life” interactions.

Rafi Perez in his art studio

Luckily, Klee and I share an art career and get to spend that time together in the studio, but sometimes we can spend over a week inside. There are times when talking with the cashier at the grocery store is the social highlight of our day.

Klee In The Studio

In a world where so much happens online, we have to be careful to not neglect the importance of real face-to-face connection.

I find that sometimes things can feel a little disconnected when you don’t venture out much. Listen, I love our studio time, and I totally thrive as a hermit… but sometimes it can go too far.

If you’re going through a tough time, you might feel especially inclined to isolate yourself, but it’s only going to make things worse. I find that even when I don’t want to be around people, it’s important to surround yourself with people you love, and people who inspire you.

Rafi and Klee Art

So next time you are feeling a bit down, or you are stuck in your head, go outside. Interact with humans, have fun, and live an adventure with people who inspire you.

Then, once you get your fill, go back to your creative hermit hole inspired to create your next masterpiece.

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You’re Awesome Reason #1

This is written simply to tell you how freakin’ awesome you are! Yes, YOU! Stop looking behind you. You are more awesome than you might like to believe, and I want to give you one reason today, so listen up.

Rafi And Klee Studios

Reason #1: You Are Beautiful – So Darn Beautiful!

That’s right I said it. You’re beautiful! Yes you!

Listen, the way you look is different from anyone else around. Your unique look is beautiful.

You have been through so much in your life – you have come so far and you’re still moving along. No one has experienced your exact experiences, and that’s one of the many things that makes you beautiful.

Klee is so stylish

Your laugh is beautiful (even when you snort). It is. Nothing is better than your joy.

You may not think of yourself as a creative person, but you are. Somehow, somewhere you have created something, imagined something, dreamed something. Creativeness is beautiful, and you’re creative in your own way, and that is beautiful.

No matter what you’ve thought about yourself in the past, someone out there thinks you’re perfect. Someone loves you for who you are, just the way you are, and wouldn’t change a thing.

Be Brave

You are brave. At some point in your life you had to do something that you were afraid to do. You had to face your fear, and that is beautiful.

You have your own unique thoughts, your own unique experiences, and your own unique life. Your uniqueness makes you beautiful, and it’s what makes you, you!

You exist. That’s beautiful in itself. Life is a precious gift, and knowing that out of all the unknown in the world, you were created, and you turned out… well, as you – now that’s beautiful.

Happiness is beautiful. Even if you’re having a bad day, or you don’t feel the greatest – smile. Smiles bring happiness, happiness is beautiful, and your smile is beautiful.

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Guiding Star And Butterfly Warrior

We have been busy in the studio and have some awesome pieces that we want to share with you. Enjoy!


Rustic Sterling Silver Compass Necklace

Rustic Sterling Silver Compass Necklace

This piece for me is all about keeping a “guiding star” talisman close to heart. Something that reminds us of our true north. Whether that’s a person, place, belief, goal, or anything that keeps us growing and moving forward on our individual journeys, it’s meant to be a small reminder of that. I personally like to wear jewelry that helps me stay focused on what’s important to me and what’s true for me.

I wanted it to have a very rustic old world feeling about it, as though it’s a piece of bullion or an ancient compass artifact. I felt it was important to acknowledge the human history of journey and self discovery, and I also wanted it, for the wearer, to feel as though it was always there with them and always would be there, as a steady and steadfast companion. -Klee

Butterfly Warrior Original Painting Art By Artist Rafi Perez Mixed Medium on Canvas 18X24

Butterfly Warrior

This piece symbolizes the two sides of empowerment. The fierce and tender nature of someone who takes fate and destiny into their own hands. The butterfly symbolizes cause and effect. The sword symbolizes the knowledge that she can overcome any obstacle that is in her way.

In my mind it is important to maintain that balance. To know that you are truly powerful, you understand that it is all about giving. One who has true power, will always defend and show love. Powerlessness and insecurity is where displays of power come in. -Rafi

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Always Keep Your Eyes Open

Rafi And Klee Studios

It can be easy to rush through life without stopping to notice much. I knew a guy who had a bed of flowers in front of his house and when I asked him about them he asked “What flowers?”

Paying more attention to the present moment – to your own thoughts and feelings, and to the world around you – can improve your sense of well being and happiness.

Some people call this awareness “mindfulness”. I like to call it “Open your eyes, yo!”

You may think about happiness in terms of what you have: your income, home or car, or your job. Research shows that what we do and the way we think have the biggest impact on our happiness and well being.

Becoming more aware of the present moment means noticing the sights, smells, sounds and tastes that you experience, as well as the thoughts and feelings that occur from one moment to the next.

Just think about it.