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Are You Too Emotional?

This month has been personally challenging for us… well, this year has been a challenging cluster of fudge. No matter how much we try to avoid negative crap in our lives, crap happens sometimes… or a lot of times. 

For the most part, Klee and I focus on the positive and look on the bright side of things. Even then, there are times that can get overwhelmingly craptastic. It should come as no big surprise that when stuff goes wrong, things tend to stack one on top of the other. 

This is where the last proverbial straw can easily break the camel’s back. 

“That’s the last straw!!! I can’t take this anymore!!” may come out of your mouth or other less PG statements which all mean the same thing… I have had enough.

No matter how much we focus on the positive and look on the bright side of things, there is always a chance of being overwhelmed by negative emotions and dark thoughts. In other words, when it feels like it is just too much, it is easy to lose your shit.

Some people build a wall around this because they see it as a weakness to get angry or emotional. Usually, these people are more concerned about what other people may think of them, so behind closed doors they struggle in solitude while the world around them only sees what they want them to see. Honestly, this is the culture we all live in. It is normal to put up a strong front for other people when you are literally falling apart inside.

On the flip side to this, you have people that easily lose their shit and become volatile. They are so consumed by their own drama that they completely overlook what the people around them are going through. They become absorbed by what is happening to them and want others to feel empathy without feeling empathy themselves.

I grew up with examples of both.

With one person, I had no idea what they were actually feeling so I would overcompensate to try and get an emotional response. I always felt like I couldn’t get anywhere with them, and when I broached on a subject that was buried, they would lash out and get defensive… that’s usually where the conversation ended and I would walk away feeling like I had done something wrong. Most times this person would tell me I was doing it wrong and it was my fault that they didn’t open up.

With the other person, I was constantly walking on eggshells to make sure I didn’t say, do or have something random go wrong because it would set them off. This is where you try and control circumstances in the environment because you want the other person not to encounter a trigger. I was perpetually trying to predict and prevent anything that would make them upset. Again, I would overcompensate and usually cause a situation to become worse. When this person had a meltdown, they usually got upset with whoever was there and lashed out.

The interesting thing is that everyone has these moments, moments where shit gets to you. Some of us have an explosive moment and reflect and realize that is not who they are or who they want to be… many don’t. 

It’s like the social norm is to be either a person who doesn’t allow feelings to break their social appearance, or you are just an emotional wreck.

The thing is, WE ALL HAVE EMOTIONS… AND WE ALL HAVE A CHOICE ON HOW WE DEAL WITH OUR EMOTIONS. We all lose our shit sometimes, even if you bury feelings or use them as a weapon. The problem is not knowing that there is a big difference between reacting or choosing to respond. I think growing up being called too emotional or that we don’t have feelings is the reason people are not educated in dealing with their emotions.  

Reacting: Something triggers an emotion and you react with a knee-jerk response that is typical of the way you usually react. You tell people things like “Whenever YOU do that it causes me to do this, so stop doing it that way.” Some of these reactions have been repeated thousands of times over your lifetime and are usually learned habits. When this happens, there are usually conditions in place that need to be met in order to trigger it or make it go away.

Responding: Something triggers an emotion and you react with a knee-jerk response that is typical of the way you usually react. At some point (either right away or when you are in the midst of the reaction fog) you stop and take your focus off of the trigger and ask yourself “Is this who I want to be?” Understanding that you are dealing with your own habits and you can chip away at those little by little. You also understand that you have to face the feelings to actually make some headway. This means being brutally honest with yourself. It will require you to say things you don’t want to hear about your behavior and insecurities that you feel control you. This is the hardest part and why it’s easier to lash out and bury the dark feelings. Unless you confront those deep dark recesses of yourself, you may never release whatever is causing the emotional reaction.

Yesterday I shared a motivational artist mp3 with our rogue artists on Patreon. Motivational MP3’s are something I’ve created for myself over the last ten years. Basically, it’s me talking to myself, reminding myself of something that is easy to forget when a particular shit hits a particular fan in my life.

Listen To Rafi’s Motivational MP3’s

I have some recordings on staying motivated as an artist, continuing on despite the obstacles, and remembering that I get to choose my life no matter what the naysayers or I might think. They are my way at chipping away at the habits of insecurity that I may have. 

When you go down a downward spiral of reacting to anything in a negative way (person place or thing) things can easily stack on top of each other and next thing you know, you feel like you are drowning in molasses. 

As an artist, it is easy to feel discouraged, unmotivated, or even stupid and frivolous. We tend to feel lost in a wilderness of solitude surrounded by a world that doesn’t respect or understand what we do or why we do it. It’s easy to feel like you are losing. 

We are constantly just waiting for things to get easier.

I’m sorry, but I am going to be brutally honest with you now… Things never get easier, we just grow, evolve, and find better ways in overcoming obstacles. We form new habits and learn to smile more. We learn to not dwell on the past, or let our negative thoughts (or someone else’s) shape our world. 

It is the struggles, hardships, and moments where we feel we can’t keep going that make us stronger. These are the moments where you have an opportunity to show yourself once and for all who you really are.

So if you have what I like to call “A Momentary Lapse Of Brilliance” that’s fine. Just respond to it. It doesn’t define you. There is no such thing as TOO emotional, or NOT emotional enough… they are both ways of not confronting our own emotional shit.

So get mad and lash out and refuse to let it control you. You fight. You cry. You curse. You punch. You wave your fists at the heavens. Don’t blame the person, place, or thing… look at your own insecurities.

Tell your insecurity,  your bad day, your crappy situation, or whatever else “NOT TODAY!”

I GET TO CHOOSE

I GET TO DECIDE HOW I FEEL TODAY.

I’M IN CONTROL OF WHO I CHOOSE TO BE EVERY MOMENT OF EVERY DAY. 

AND TODAY, I AM FOCUSED ON THE FACT THAT I AM A BADASS.

Then you live your damn life like the badass that you are. 

Remember, chip away… You may only be a teeny bit more badass than yesterday and THAT IS BADASS 🙂

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Showing Up For Life And Being A Bad-Ass

Life happens so fast, and opportunities often come our way at lightning speed. I don’t care if we’re talking about a creative opportunity, a personal goals opportunity, a career advancement, the chance to see or do something new, a moment to look at the stars, or the opportunity to visit with a friend you haven’t seen in a while.

I’ve really learned something this year, and I intend to own it. That is, to try my best not to be so wrapped up in what I’ve got going on, so absorbed in my very important things, or so embedded in my daily schedule (or how I think my schedule should be) that I don’t, can’t, or won’t seize those opportunities, big or small, when they come.

In light of the current state of things and our “new normal”, seizing the will to simply get through a day can seem downright daunting. To paraphrase a rogue artist friend, “These days things seem to take twice as long, are twice as hard, and can leave you feeling twice as tired and burned out.” Wherever your seize the moment barometer is at present, it’s okay… believe me, it’s more than okay.

I’m not saying you’ve gotta do everything, be on point at all times, be a superhero, or anything like that… but I am saying, be aware of the excuses that you know are bull-garbage and start taking the time for the things you do want, for the things you don’t even know you want. Embrace being flexible and adaptable. Start saying “Yes. I’m here.” for the moments you’d regret to miss, for the moments you don’t even realize you’d regret to miss until you regret you missed them.

It’s never the right time, you’re never dressed appropriately, you never prepared as much as you’d hoped, there will never be enough hours in the day, something in the house always needs your attention, things never happen the way you think they’re going to, and you’re never going to be 100% ready or comfortable.

Your heart will always be racing, your shirt will always have that wrinkle, your lizard brain will always be searching for an “out” an “exit strategy” or a “rock to crawl under”. Show up anyway.

None of that stuff matters when you’re in the moment and the life stuff is happening, and you’re fully present, and for better or worse, you’re like “Wow, none of that stuff matters!”

I know, that last bit was redundant. Let me say it again. “None of that stuff matters.” Sorry, not sorry.

It’s just, those unexpected things are often the best experiences and the most cherished memories. I’ve practically built my art career on them. My most favorite times spent are almost exclusively them. Relationships are sometimes made, strengthened, weakened, or broken on them. Pivotal life goal moments are born from them. Last moments spent with a loved one sometimes hinge on them.

I’m hella guilty of avoiding, excusing myself, offering great reasons why I couldn’t. Hella. Guilty. But then, I’ve also had so many moments of absolute bravery, total adaptability, fearless seizing, utter appreciation, full presence, total awesomeness.

I’m a self proclaimed “Recovering People Pleaser”, so I have to be careful not to do things that really aren’t me, just to please others. But conversely, I also have to be careful not to use that to excuse myself from life as it’s happening, just because I don’t think I’m prepared in that moment for whatever is going on.

I say this as someone who is also a recovering “Grade-A Worrywort and Victim” once highly prone to lengthy bouts of self-pity, anxiety, regimented micro-management, stubbornness, and self-sabotaging obsessive-compulsive behavior. I no longer identify with that person, but I can’t pretend like those tendencies don’t exist within me. So I keep an eye on myself, a compassionate eye (because I’m not trying to punish myself when I have less than good moments), and a willingness to call “bullshit” on my own behaviors and thoughts.

We only get so many days. I intend to spend less of them worrying, prepping, planning, avoiding, and making excuses… more time being present. More of that life stuff. Why? Because for me, the alternative is sameness… stagnation… numbness… coasting through the days waiting for some indeterminate future scenario in which I stop that and start living. For me, just coasting on auto-pilot equals “why even bother” and I personally don’t find that state to be very good for my health, emotional well-being, or getting up in the morning.

Show up. Be flexible. Pivot. Adapt. Run outside in your jammies because someone needs you. Answer the phone. Take the interview. Bring your portfolio to the client. Have the hard conversation. Pursue that hair-brained idea. Call your mother. Kiss your person. Grab their ass. Grab your own ass and tell yourself you’re gorgeous. Watch a storm, even if emails need correspondence. Wear that outfit. Take a breath and look at the sky, even if laundry needs folding. Step outside and sing the harmonies to Bohemian Rhapsody at the top of your lungs, because your neighbor happens to be caterwauling the lead melody at the top of his lungs from his porch. Make coffee with a blowtorch because your power is out. Stand up for what you believe in, however you can. Vote. For pete’s sake, vote. Question your motives. Question your excuses. Ask the questions you’re afraid to ask. Ask them of yourself and others. Sit and listen. Listen to ambient sounds. Listen to a friend. Listen to an adversary. Listen to your thoughts. Listen to your own heartbeat. Don’t listen to your lizard brain when it tells you “I don’t have time. I can’t help there. I’m not that person. I don’t have answers. I don’t matter.”

Just show up. Life shows up everyday, and it’s not always golden opportunities, unicorn farts and rainbows. Sometimes it’s some messed up shit, and that’s still an opportunity to decide and show who you are. Your bravery, your bad-assery, your inconceivable, unconditional love, your ability to laugh, your ability to cry, your ability to speak, your ability to hear, your blowtorch coffee making skills, your now huge collection of cloth face masks, your compassion, your “Make It Work” moments, your fucked up clothes you only wear when no one’s going to see you, your adaptability, your resourcefulness, your passion, your weirdness, your light that shines so bright it could melt the faces of onlookers (in the best way possible, of course).

Life will continue to show up every day. Decide now, and every “now” going forward, who it is on the other side of the door when life comes knocking. I don’t know what that personally means for you, but I strongly suspect that you do.

So take your now, and live the crap out of it. Take care of yourself, and one another. The world needs you, and you deserve nothing less.

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The Creative Process Is All About You

We’ve ALL had those moments where we are sitting in front of a blank canvas and wondering if our sense of creativity left town. We’ve also all had the moments where you are sitting in front of a work of art and suddenly you are overtaken by the idea that everything you touch turns into a steaming pile of crap.

Today Klee and I recorded a podcast where we were talking about the creative process and remembering your greatness as an artist and human.

I think a lot of artists are under the assumption that professional artists know exactly what they’re doing from beginning to end. I can tell you right now, that that is bullshit. None of us know what we are doing when it comes to the creative process.

One thing I could tell you as a bumbling artist, trying to make this creative life a thing, is that the creative process behind the artwork is not as mysterious as a lot of people would love to make it seem.

When you are blocked or you feel like the art you’ve worked on for the last few days should be set on fire, it’s easy to want to give up. In my opinion, the most important part is where I remind myself that no matter what, I am going to be able to figure something out. I remember that something is going to come to me, I am going to move forward, I’m not going to allow myself to quit.

Honestly, the only reason that I get any of the artwork done is because of that mentality, no matter how much the art feels like it sucks, that I suck, or that I’m a horrible artist, I just keep going.

When I feel like I’m never going to make this thing work… I just keep going, knowing that it’s little tweaks here and little tweaks there. Sometimes it’s changing direction.

I allow myself to keep going because I believe that in some way shape or form, I am going to eventually get to the end where I make it work.

It is ultimately a collaborative experience between you and the art. The process is allowing yourself to make changes on the fly to allow the art to take form as it does.

The creative process in of itself is kind of like life, you get thrown some ups and downs, twists and turns, and you have to improvise. You have to keep moving forward in order to get to where it is that you want to get to. Even when there are obstacles and especially when things are not going your way.

The secret to creating anything as an artist is understanding that whatever it is that you’re working on, is not going to work out, it’s going to look like crap, it’s going to look like a big piece of garbage… and that’s ok.

Before it starts to look like the masterpiece, it is going to resemble a crap-turd.

In the podcast, Klee outlines three creative processes:

  • You know what you’re going to create, or you have an idea of what you’re going to create, but you don’t have the steps to get there.
  • You know what you’re going to create, and you have all the steps to get there.
  • You have no idea what you’re going to create, and you have no steps to get there.

Each one of those has its value, but each and every single one of those still requires you to be flexible, and be really good to yourself in the creative process.

The fact of the matter is that when you are creating anything, whether you’re creating art, or you’re creating your life, you’re going to run into roadblocks.

You’re going to run into situations that are going to cause you to think that maybe you suck because the situation or the artwork that you’re creating sucks.

In those cases, the most important thing you can do is to remember your greatness.

Your greatness as an artist, your greatness as a human, your general compassion, your unique way of seeing the world, and your ability to pick yourself up after you fall.

Be good to yourself in those moments, because that is the only way that you’ll be able to take the next step and keep going.

I adore you!

You can listen to the full podcast here if you are interested.

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Sometimes Life Happens And It Sucks

I have been told on occasion that I’m so lucky to be able to live the life I live. Someone sees a snapshot of my life as an artist on social media and thinks that is the whole picture. As if everything is easy and just sunshine and rainbows float around my life. The truth isn’t as glamorous.

I try to be as honest and authentic as I can be with any content that I share with the world, but even then you are only getting part of the picture. In a world saturated with smiley faces and picture-perfect snapshots of everyone else’s life, it is easy to think that you are alone in feeling unhappy.

We all have our moments. When you see a picture of me creating a work of art, you don’t see all the insecurity, doubt, and worries I may have at the moment. When you see a picture of me smiling, there is no way to know if I have lingering doubts in the background of my mind.

Back to back questions can fill my head like “Am I going to have enough money to pay the bills this month? Do my children hate me? Can I pull off this next art project even though I feel like an impostor? Am I doing enough to promote myself? Why do I feel so invisible? Why am I so fat? YouTube is probably slowing down because I’m old and ugly? Aaaaaarg!”

Sometimes Life Happens And It Sucks

You know… I woke up this morning feeling unmotivated and defeated. The book is eating up a huge portion of my life right now, and my days are spent sitting on the couch typing. I can easily get overwhelmed trying to balance writing a book and running my entire art and media business. Throw a small wrench into the mix like a water pipe bursting over your bed and all of a sudden it seems like the end of the world.

No matter how wonderful someone’s life may seem, we all have insecurities creep up, we all feel overwhelmed sometimes, and we all have things we are afraid of.

This morning, I feel like I’m a failure at my art business, YouTube, Patreon, and life. I hardly make any income from all the work I put into a lot of online platforms and I have to wonder if I’m wasting my time. Am I wasting my time writing this blog? I feel like I’m letting everyone who believes in me down and everything I create is crap.

From art to podcast, to videos, to life choices, to writing, to everything I do, it all feels like crap. I feel like everything I try to do is harder than it should be, and I feel isolated and alone.

Listen, I’m not sharing this with you because I think my life sucks or anything. I also don’t want you to think I’m complaining, because I’m not. I just want you to know that you are not alone, we ALL have days where our thoughts are less than satisfied with our lives. We all have those moments where we look in the mirror and don’t like what we see. No matter how wonderful you think someone’s life is, I guarantee that daily, they may have something they are struggling with.

I think the reason I keep going with everything is a stubborn determination to smile. I don’t quit. I know that at some point during the day, I’m going to discourage myself. I know that there is a huge possibility that I’m going to call myself names. I am probably going to worry about the future and make myself feel bad about the choices I’ve made.

I know that a part of me will do whatever it takes to keep me comfortable, small, and hopeless. That is a safe place to be because you don’t take risks from that place. You don’t put yourself and your ideas out there if you feel that you don’t matter. My brain will do whatever it can to protect me from rejection or failure… even go as far as saying some really hurtful stuff in my own head and heart.

Insecurities are complex and hard to describe. We all have them, and they are all different and multifaceted.

I just don’t buy into mine as often as I used to, and when I do… I remind myself that when you are about to make a breakthrough, that’s when the negative voices in your head get louder and more desperate. I also don’t give myself any labels that are damaging. You may be feeling depressed, but you are not depressed, it is a momentary feeling.

We all go through this, and we all deal with it in our own way. I channel my emotions into all my creations and find a way to feel empowered by the experience.

Some commiserate with each other, some find a way to smile despite all the setbacks and some rise above the crap. Some choose to believe in themselves and focus on their life, and others compare their lives to what they assume others are experiencing.

It is after the experience, where I have faced the worst of it that you may see a picture of me smiling on social media. Shit happens, life can feel like it sucks, and times can be tough, but you get to determine how you respond to all of it. If your day sucks, then so be it, but don’t isolate yourself by thinking you’re the only one.

I share this with you because I think you’ve got this. I’ve got this… we can be heroes of our own story. We can all be champions of our own life… Just gotta choose to be awesome and roll with the punches.

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Just Do That Thing, But Have Fun

There are six things that I look at whenever I find myself floundering in my career or in life. These are six things that I take a close look at when I think to myself “I should do that thing” and another side of me says “but…”

Most people think that I am full steam ahead, have endless amounts of energy and am able to somehow warp time and space. They say things like “Rafi is the hardest working artist I know.” If I’m not careful, this kind of vision of myself can become a badge of honor and I would become the hardest working artist out there, which honestly would be a total drag.

I don’t want to be the hardest working anything. In fact, I don’t want to work hard, I don’t want anything I do to be hard work in the traditional sense, I want it to be fun.

I think one of the reasons things seem like hard work for most people is because, for the most part, we are not being chased by lions anymore. Stress, anxiety, and a plethora of other emotions are tied up in this little thing we do when we go into fight or flight. It is a natural response to danger. The problem is that we go into this danger response when we feel a looming deadline, or there is a bill that is due at the end of the month.

For a lot of people out there, the simple act of speaking in front of a group is paralyzing. It can feel like a life or death situation. People will say things like “If I say the wrong things, I’ll be so embarrassed I’ll die.”

Imagine starting an art career, or any other harebrained idea that has been nagging at you. How much of that is put to a standstill because of this crazy response that is designed to keep you from becoming supper for a lion? Here are six things I tell myself to motivate myself to do that thing, but also remember to have fun.

  1. My Voice: I have one, and the only way I will find it is by doing this thing. I might be scared, but it’s not about making a good impression, it’s about speaking my truth. It’s just my opinion, everyone has one.
  2. The Fear: The purpose of FEAR is to stop you. Sometimes that’s a good thing, like when you are in immediate danger. But, if you are holding yourself back from doing something you know you love, the only way to get to the truth is to face that fear as many times as you have to. Make it an exciting game. Btw if the thing you want to do is put your head in a shark’s mouth then I would say actual life-risking fears require more prep and research… don’t just find a shark.
  3. Get Started: Starting is where most people don’t even get to. There are millions of talented and creative geniuses walking around on the planet, but they just don’t start. You don’t have to dive in, but at least take a baby step daily.
  4. Momentum: Once you start, keep going. The more you do it the more momentum you gain and eventually, you become an unstoppable force.
  5. Habits: Understand that everything you do and every reaction is creating a habit, so create habits on purpose.
  6. Give Yourself A Purpose: This could be anything. To make beautiful art that speaks to people, to voice my opinion, to write music that will change a generation, or just to paint pretty pictures… it doesn’t matter what other people think of your purpose, just that it matters to you.

I guess the most important take away for me is that life is a short occurrence, so you might as well do the things you want to do… and have fun.

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Morning Thoughts On Blazing A Trail

This morning I found myself contemplating my life and the different ways I have lived it. Since I am in the process of writing a book, I am looking at notes and different events in my life that lead me to this point. I am a very happy individual, but I also spent the majority of my life feeling trapped and unhappy.

Growing up, I was influenced by television shows, parents, friends, friends families, teachers, the weird neighbor with the giant hairy mole, and pretty much everything and everyone else in society. I was told that my airy-fairy ideas of becoming an artist, musician, or creative were a cute thing to hold onto as long as I was a child, but eventually I would have to grow out of it. The influences were subtle and mostly unspoken. Most tv shows that I loved involved the man having a job he hated to support his family, the wife stayed at home and took care of the kids, and that’s just how it was. Usually, the job sucked really bad, but the man took solace in the fact that his sacrifice was for his family.

I gotta tell you… that whole scenario of putting your dreams aside, working a job you hate and sacrificing your happiness for the greater good is a piece of crap-turd. First off, that sucks for the man. I was that man for 20 years, and I can tell you, it sucked pretty bad. Second, I wasn’t benefiting my children at all, if anything I was teaching them first hand the same bad influence I had growing up. Third, I started to secretly resent my family because I felt that my sacrifice was being taken for granted, and that slowly tore everything apart.

After that experience I realized that no one had a handle on happiness or what you should do with your life, just a plethora of opinions based on other peoples’ opinions, and the majority of those opinions were outdated crap. It wasn’t out-of-the-box-thinking-trailblazers telling me my dreams were impossible, these were people that had conformed to living a life like everyone else, and most of them weren’t feeling fulfilled or happy.

Listen, I’m not saying you have to work for yourself in order to be happy, you can have a job somewhere and be happy and feel fulfilled. Unfortunately, I think there are a lot of people that just settle for what they can get and ignore the yearning that comes from within, and in my opinion, that’s just misery. I think whether you pursue your own career or you work for someone else, it’s really all about how you choose to live; whether or not you are willing to blaze your own trail or simply conform to the status quo.

Blaze a trail:
Find a new path or method; begin a new undertaking. By extension, to be the first to do something, often that which is later emulated or built upon by others. Note: New trails or routes through forests were often marked by `blazing’ which involved making white marks called `blazes’ on tree trunks, usually by chipping off a piece of bark.

If there is anything that I pride myself on now, it is that I stubbornly do things my own way and continue to move forward despite the fact that I may have to pole vault over obstacles every once in a while.

That being said, if there are portions of the well-worn path that suit my needs, I don’t avoid them, but I make sure not to allow myself to get comfortable with the easiness of it.

One thing I can take away from these very unfinished thoughts that I’m sharing with you is this: No matter what, you have a choice. You get to decide how you are going to live your life. Some people may be disappointed by your decisions, and they may even get angry at you… some may never talk to you again. Most people will come around eventually, and they’ll say things like “I always believed in you and knew you could do it” despite what they may have said in the beginning.

I think that no matter what, it is always worth looking at your life and answering one question… if I was on my deathbed right now, would I have any regrets?

Just food for thought.

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How To Get Noticed

I get approached by a lot of artists who are just starting out, who ask me how they can get noticed in a saturated art market. They think there is some trick to it, some magical formula that exists that causes millions of people to suddenly flock to their social media page. Usually, I leave them very disappointed with my answer, because unless you are selling a gimmick, it is going to take time.

Being Childish Is Fun

What I do tell them is that it is time to take that scary step and stand in the limelight. I also tell them to think of their future followers and collectors as human beings and not just a gathering of statistics. The answer is NOT about having the lowest price, being the best, offering free shipping, or any of the stupid gimmicks people pull to try and close a sale. Besides, amazon already has that jazz on lock-down. Certainly, some of those things are nice, but honestly, in an age where the masses are taking that route it is not going to set you apart. Standing out is about building relationships and that starts with each and every encounter you have. Whether you are developing a relationship online or face to face it is that extra humanity and authenticity that will set you apart.

Rafi Perez Live Painting Vinyl

Be genuinely interested in people. People are what make up businesses, galleries, art studios, and everything else in the world. Create a real connection by actually being interested in them, instead of focusing on what you can get out of the relationship. On social media, it is impossible to look at everyone’s feed, especially when you start to get a lot of followers, but make it a point to acknowledge everyone that makes the time to communicate with you.

Most importantly, ask yourself: how can you add value to their lives after knowing what you know from meeting them. A lot of typical marketing is mass targeted, and with that approach you might as well be throwing a wet sock at the wall and seeing if it sticks (the imagery of both makes me gag a little). When you are genuinely interested in the people you connect with, you reach out to them with specific content or creations that are relevant to them. Things that you know they are interested in because they are interested in the genuine you.

Rafi Perez Live Seminar

“Be genuine, authentic and have people in your life that will call you out and hold you accountable.” – Jim Palmer

A lot of people will tell you to be unique so that you stand out when you market yourself. What they don’t tell you is that you are already unique. There is no one out there quite like you, nor will there EVER be anyone out there like you. That is why, I think it is most important to be authentic. I think a lot of people will look to someone else as a guide on how to act. The problem with this method is that you are playing a role and eventually that is going to become exhausting. Also, the most loyal collectors will be those who have gotten to know you… the real you.

News Journal Photos

And last but not least, put yourself out there. Take action, starting today, right now. Open your mouth, let your opinion be known, share your art, share your music, share your writing, share your videos, be remarkable and go big or go home. Putting yourself out there might mean stepping outside your comfort zone, doing something that you have never done before and taking some risks. Push yourself beyond the walls that you have built around yourself for so many years. Stop telling yourself NO and start telling yourself YES. You got this.

At the end of the day, getting noticed is all about realizing that you are remarkable and you have a voice. It’s not about forcing your opinions on someone, but simply speaking your truth and sharing it with the world.

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Everything Happens For A Reason

I know what you’re thinking, oh boy Rafi is going to give us an airy fairy lecture on the universe or some crap like that. Maybe, but I wanted to share a piece of advice that I would have given my younger self. It’s a piece of advice that has changed my life for the better, a different perspective than what is the norm.

When I say everything happens for a reason, I don’t mean what most people mean when they are trying to see the silver lining in a tragedy, because honestly, sometimes there isn’t one. Life can suck royally and sometimes shit happens that we have a hard time bouncing back from.

It’s more about taking responsibility for your life and how you feel. In other words, not blaming yourself or others for the circumstances and events that take place in your life. Understanding that every moment, every circumstance is an opportunity for you to show yourself who you are.

Whether it’s good or bad, if you understand that everything comes into your life for a reason, even though at the time something might seem like your world is falling apart, you’ll be more equipped to handle it.

Life By Rafi Perez

It is only natural to feel like things are not meant to happen in a negative way — people are not meant to leave, you are not meant to get rejected, accidents are not meant to happen — and if you had done something differently, the situation might have turned out different.

However, as time passes, you realize that things happen, life goes on, and you are left stronger and wiser for it. Sometimes people come into your life to teach you something about yourself, or to bring you to the opportunity to empower yourself. Things that seemed horrible, painful, or unfair at the time usually lead to an opportunity to stand up for yourself. Years later in reflection, you may realize that they happened because you allowed them to happen, and eventually got stronger for it. That is taking responsibility.

My Life Drips Away

So here’s the advice I’d like to give to my younger self:

Everything happens for a reason — understand this. Without mistakes and failure, you would have never learned. Without breakups, you would have never met someone new. Without pain, you would have never grown. Once you understand this — really understand this — you will know that everything can serve a purpose. Don’t dwell on disappointments or view unfortunate events as regrets. But rather, see them as opportunities in disguise — an opportunity to know yourself. Try to understand the fleeting nature of events in life and don’t stress or ever think that life is unfair, because everything happens for a reason. And only time will tell.

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3 Artist Rules That Apply To Life

Along with our creative careers, Klee and I also do YouTube Videos. The videos are mostly geared towards artists, but also have a lot of life advice that we have picked up the hard way, mostly by living life as career artists.

When you are an artist, you live a life full of fun things like constant rejection, people thinking you do drugs, people feeling sorry for your life choices, banks denying you for a home loan (while smirking at how cute it was that you walked into the bank in the first place), people thinking you should get a “real job”, and general disapproval of your status as a contributing member of society.

Don’t get me wrong, being a career artist is amazing, but not everyone looks at us in a healthy light, and if you don’t have your thoughts in the right place, it can destroy your emotional state. I’ve seen people crumble after one rejection and give up.

That’s why I think as artists, we can have an advantage in living a happy life, because we have to face rejection, find our inspiration, manage a business, manage a stream of income that is unpredictable, create product that is considered a luxury to most of the world (even though I will argue that owning art is one of the healthiest things you can do), deal with our own insecurities, and constantly have to push ourselves out of our comfort zones in order to stay relevant… I know, I’m not selling the concept, but bear with me.

Rafi and klee

As an artist you have to face your fears, if you run away from them, there really is no way to make a career of it.

So, here are the 3 rules that I would say apply to everything in life, but also to having an art career.

  • Be authentic.
    Paint or create only that which interests you, in the way you choose to paint or create it. Don’t change your approach to gain sales, popularity or acceptance. You will never do your best work if you do. In life, you will become trapped in a version of you that isn’t real. It is much simpler to be yourself, that way you can surround yourself with people that you don’t have to put on an act for.
  • Compete only with yourself.
    Avoid competitions, contests and measuring yourself by how many shows you’ve gotten into or awards you’ve won. Seek validation internally, you will never please everyone. Don’t ever compare yourself to anyone on any level. You are the most perfect version of you that exists in the world. It’s when you try to be someone else that you’ll think you see flaws in something that is inherently perfect.
  • Remember that it takes a lifetime.
    You can’t just sign up for a workshop or go to an art class once a week and expect gallery representation and collectors to follow shortly thereafter. It takes time. Be patient in life, but take every opportunity you can to smile, laugh, love, show your art, and have fun. You may get rejected, but that’s all part of this wonderful journey we are on. If rejection doesn’t bother you, then you are halfway there.
Rafi and Klee Photography

The goal should not be to get famous or rich, just to enjoy your precious life as much as possible. If you get rich and famous in the process, that is just bonus.