Series: The Rogue Artist Series (Book 2)
Paperback: (?) pages, Cover Color, Interior B/W
Publisher: Rafi & Klee Studios (January 30th, 2021)
Product Dimensions: 6 x 0.6 x 9 inches
Shipping Weight: 1 pound
Market Your Art Like A Rogue Artist
Don’t follow the cookie cutter courses that most art marketing “mentors” love to pawn off on artists who are desperate to understand marketing. This book is going to go against the grain of most typical artist marketing courses. I am going to defy the standard and go rogue and hopefully show you that marketing is not this mysterious thing that is beyond your understanding. My hope is that by the end of reading this book you will find that the most powerful, one of a kind, and creative marketing can be fun and part of your unique creative journey.
Special Creative Editions For Indiegogo
Your books will be signed special release editions for our Indiegogo supporters, so there will be a little extra in your books from Klee and me that the general public will not be privy to when the book is officially launched in January (such as signed posters, bookmarks, and anything else we think is fun). The hardcover books are a limited special edition color copies. These will only be available for this campaign, so anyone with a color copy can show off how awesome their color copy is.
The Rogue Artist’s Marketing And Money Brainstorming Journal is a workbook for keeping track of and brainstorming your own rogue marketing and money techniques.
TIMELINE: (Subject to change if we run into complications. We will keep you updated weekly.)
September 29th – November 20th: Write Some Sections, Organize, And Edit Book Format.
November 20th – December 10th: Copywriting, Editing, Formatting Images, design poster.
December 10th – January 2nd: Make all final edits, create and order fun materials.
January 2nd: Order All Books.
January 3rd: Release Digital Copy Of Book (PDF)
January 2nd – January 29th: Wait for books to arrive, sort, sign, add goodies, package, print shipping labels, and ship.
February 1 – February 28: Record and format audiobook.
March: Release Audiobook.
Story of My Books
The Rogue Artist series is meant to challenge the perspective and story of the starving artist, build confidence in your ability to promote yourself and your art, and to build trust in your own unique way of approaching your career as an artist… and human. I intertwined my amusing art career journey with the stories of other creative mavericks who inspired me to pave my own way. I talk about all the harebrained ideas that worked despite the naysayers. I share with you real stories of failure, mistakes, wins, successes, and all the things that lead us from having nothing to being able to hang out in a studio in our pajamas all day.
In this book (The Rogue Artist’s Guide To Rogue Marketing And Money) I’ll talk about all the marketing rules in the art world and how I broke them in order to succeed my own way. I offer down to earth, authentic, fun, and simple advice, which can sometimes be a little hard to hear but may fire you up.
This is the second book in a series of books on how to live life as a successful rogue in the art world.
Who Am I?
My name is Rafi Perez and I am the author of The Rogue Artist Series, I make my living as an artist, musician, and creative. My wife Klee (who will be mentioned a lot in this book) Is an artist, jeweler, and musician. I wrote this book because I had always been obsessed with living as a creative, but spent the majority of my life avoiding it because I was too afraid to fail at something I loved. After having spent 12 years in the “comfort” of the corporate world, I left and ventured on a creative journey that pushed me beyond what I thought was possible. I started with absolutely nothing to my name, and over the course of a decade, I have built an amazing life as a full-time creative.
I have spent the last ten years collecting notes, documenting the process, testing out different theories, challenging the status quo, learning rules, and breaking them in order to create myself as a full-time artist who runs his own studio and lives life by his own rules. These books are a collection of that experience thus far. Starting with the Survival Guide, and then moving on to the mysterious world of marketing and money as an artist.
My hope is that, in reading this book, you will understand how to grow your personal creative brand as an artist while still having fun. I hope to instill the same passion and excitement that I have for life and being a creative human in this modern world full of opportunities. Ultimately I want you to see this book as a tool or guide to help you understand how to grab the machete and cut your own trail through the dense forest that is the artist’s life.
I want to secretly inspire you to blaze your own trail as brightly as any awesome human can… and turn away from marketing courses that want you to follow the cookie-cutter crowd. If you’re not into that, I want you to enjoy the fun stories, cliff hangers, ridiculous situations, and all-out creative conundrums that fill the pages of this book.
In this book, you’ll learn that the advice of most “art marketing experts” in the art world is crap and outdated… Luckily I’m not an expert, so who knows what kind of crazy shit is going to come out of my mouth. I will, however, point out several rules from people in marketing and lay out the flaws in their thinking and philosophy. I will also talk about what worked… They are not ALL bad.
The main thing I will touch on throughout this book is the power of having the right mindset in approaching potentially disastrous situations or circumstances as you traverse your creative journey into the unknown. I will also talk about dealing with the naysayers who lurk in dark corners… or your house.
You will love this book if you are a casual hobbyist, a fine artist, a musician, a creative, an artist looking to up their game, or you are simply a human who breathes air. Especially if you are curious about ways to venture out and do your own thing in life. The Rogue Artist’s Guide To Rogue Marketing And Money is a non-fiction book that speaks to rebels, non-conformists, artists, creative humans, and content creators who are looking at growing their ability to pursue their dreams and make them a reality… their own way.
The Book – The Rogue Artist’s: Guide To Rogue Marketing
Outline – TABLE OF CONTENTS- (Order May Change As I Put This Book Together and more may be added)
WHY I WROTE THIS BOOK
THE UGLY TRUTH ABOUT THIS BOOK
WHAT DOES IT MEAN – ROGUE MARKETING?
THINKING LIKE A ROGUE MARKETING HUMAN
PUTTING YOUR STUFF OUT THERE
OPPORTUNITIES RIGHT UNDER YOUR NOSE
PUBLIC STUNTS AND OTHER OUTDOOR STUFF
ONLINE MADNESS AND OTHER INDOOR STUFF
OUT OF THE BOX MARKETING
MARKETING TERMS AND BULLSHIT
PUBLIC RELATIONS SOUNDS BORING
BRAINSTORMING MAD MARKETING BRILLIANCE
THE PITFALLS OF MARKETING MADNESS
HERE ARE SOME MARKETING IDEAS
MONEY AND MARKETING
HOW WE BUDGET FOR ART LIVING
GOING MENTAL WITH MONEY
TO BIG FOR YOUR BRITCHES
MONEY IS EVERYWHERE
MAKING MONEY FROM YOUR TALENTS
MAKING A LIVING AS AN ARTIST
ROGUE MARKETING IN A NUTSHELL
10 REASONS YOU ARE A ROGUE BADASS
To be honest with you, I went back and forth with this decision for some time. This book isn’t aimed at the mass market – it’s aimed at a specific type of person: the kind of person that wants to be inspired to blaze their own trail and embrace their creative wild side.
We have a following on YouTube, our blog, and podcast, that listens to me ramble on about life and being a full-time creative, and this book is written with those rabble-rousers in mind. I think a traditional publishing house would be confused by the content which is not the traditional art career crap you find at the bookstore.
I want to achieve my vision for the book with as much creative control over the final product as possible. This means that I need your help to make the physical product a reality. The project goal will cover the initial print run, and enable me to place a well-produced, exclusive crowd-funded edition of The Rogue Artist’s: Survival Guide in your hands… you rabble-rouser you.
Individual Items are:
Ebook Digital Download – A PDF Digital Copy Of My Book. (Will also be available on Kindle when released)
Audiobook Mp3 Download – A Digital Download Audio Copy Of My Book Read By The Author. (Will be available on Audible when released)
Rogue Marketing & Money Handbook – A companion workbook journal that can be used with the book. – A PDF Digital Copy and softcover will be available as well.
The Rogue Artist’s Guide To Rogue Marketing And Money – Paperback Book – Signed Black and White Paperback (Softcover).
Limited Edition Hard Cover – Full-Color Hardcover Limited Edition Copy Of My Book. There will be a limited supply available.
The Rogue Artist Series of Books – 2 Signed Paperback (Softcover) Copy Of My Books and the Companion book.
Book Club Meeting – You will receive 4 signed Paperback copies of my book (made out to the recipients of book club).
All signed shipped items will include bookmarks, cards, posters, and other fun materials.
What I Need & What You’ll Get
This book will be published via self-publishing through Rafi And Klee Studios. I set up the pre-order tiers to help cover the costs for publishing my book. Money raised will go towards the following:
Publishing All Books – I have calculated the lowest possible price for advanced pre-order sales which need to be ordered in bulk along with shipping cost from the printer and to the recipient.
An Editor – I will work with to revise and publish my manuscript for the draft book. (Pre Order Release Date) January 2nd, 2020, or earlier.
The Cover Design Of My Book – I’ll be designing something based on the design in the mockup, and consulting with a professional book artist. Ultimately, I’ll be designing this mostly myself, so the cost won’t be great, but I need advice from a professional.
The Layout Design for the interior of my book (Physical Copy, Ebook Formats)
Copyediting For My Book – to help polish the grammar (which I really need) and spelling prior to publication, and to help make the book more interesting.
Organizing And Structuring My Book – I’ll need time to finish the final draft once changes are made and new sections are added. I will need the time, and additional finances will help me take a break from the studio and focus on the book and meet all my deadlines.
Proofing – I’ll be going back and forth with the printer and ordering several proofs.
The Launch & Promotion Efforts For My Book – when I ultimately publish in the winter.
Designing And Ordering Insert Materials – For all the additional digital cards and fun materials that will be included with your book.
Packaging Materials – In order to ship everything out in time, I’ll have to preorder boxes and other packaging materials that can only be purchased in bulk.
I am also offering some exclusive rewards for people who pre-order my book via this campaign:
You will receive a personally signed copy of my book when I publish an early release on January 2nd.
A personal, handwritten thank you note for pre-ordering my book.
Your Name will appear in a Special Acknowledgements section of my book (“with Special Thanks To”).
Early access to the introduction of my book and my entire manuscript, with the opportunity to review it and give me early feedback, before the official release date in January.
I will keep you up to date on the process at least once a week up until the early release of the book. I will stay in touch after the book release if you would like.
The opportunity to help give me feedback and be involved in selecting poster designs.
Risks & Challenges
The biggest challenge with publishing a book is finding the time to organize, rewrite, and finish drafts. It will be the back and forth between the copywriters, printer, editors and myself that will take the most time, effort, and money. I am hoping that we get enough pre-orders to give me the finances I need to be able to use that time and additional expense budget to work through any problems that may arise.
Mailing the books on time will also be paramount and brings with it all kinds of challenges. I have eliminated this risk by building into the campaign the packaging and shipping costs of your signed copies to you within each pre-order tier.
The risk of delivering the pre-sale copies of my book is contingent on the printer we use. I will be working closely with them to make sure we get the earliest possible ship date of the signed book copy to you. The plan is to have the books in my hands no later than January 29th, Klee and I will sign them and package and they should all ship out the following week.
I will keep you up-to-date as my book hits each key milestone and publishes. You will know when the copies of my book you pre-ordered are expected to ship ahead of time.
If I do not reach my goal, I will continue with the pre-release launch on for the physical copy of the books, but the audiobook may be pushed back to March.
Other Ways You Can Help
Some people just can’t contribute, but that doesn’t mean they can’t help:
Please Share my Pre-sale Campaign on Facebook, Twitter, and LinkedIn with your friends, family, and network. Please use #therogueartist and tag me (@rafiwashere)
You can easily share my Pre-Sale Campaign Page via Indiegogo at the top of the page.
Please share my book with 5 friends, family members, or co-workers who you think would enjoy it. Please do this as a text message or direct message on social media.
Thank you so much for all of your love and support!
To purchase my last book, plus a 12 hour commentary go to https://rafiandklee.com/shop/books/
You Are Amazing!!!