Posted on 4 Comments

Your Own Voice Doesn’t Hate You Or Others

There have been a lot of mornings recently where I have woken up with that voice in my head telling me that I am a loser. It calls me fat, old, and untalented. I tells me that I’m boring and pretty soon everyone that likes me is going to know the truth of how much of a loser I am. That voice doesn’t put it in eloquent sentences, it’s usually very mean and to the point.

The thing is, nobody’s voice hates them in the beginning. As an artist, I spend a lot of time with this voice. I spend a lot of time in solitary creation where I am wrapped up in my mind. Most times I argue with the stick-man (that’s what Klee and I call the negative self-talk voice) the same way I would argue with someone standing over my shoulder talking shit.

The stick man loves to sometimes just stand in the corner of my mind while I go about my day, screaming “FAT FAT FAT OLD OLD FAT FAT HAIRY HAIRY UGLY UGLY BALD FAT FAT UGLY BALD FAT OLD OLD OLD FAT!” Like I said, he’s not eloquent.

Argue with that voice, or just tell it to go fly a kite. No one is born with a negative voice in their head. In fact, as very young children, we rarely criticize ourselves or anyone else. We don’t know the differences associated with age, race, weight, economic background, schooling, gender, or anything else that we humans use to define something. We don’t have self-judgment or self-criticism yet, because we haven’t learned where we or others fit in the world… people are just people.

So where did it come from?

That shit was implanted in your brain jar. As little snot nosed beings, we are like sponges absorbing everything in the world. In the very beginning, most of our world consists of our parents. We pick up A LOT of our identity and insecurities there. Sometimes, unfortunately, the insecurities are blatant in some kind of form of abuse, other times it is much more subtle. Just being in a room with someone who has anxiety can make you feel anxious. If you think the unspoken emotions, fears, and insecurities that someone is carrying around don’t have a deep effect on their environment and the little sponges within said environment, then you are mistaken.

Whether the insecurities of others is directed at you or not doesn’t matter, what matters is understanding that most of your insecurities were passed down to you. Those insecurities were passed down to them, it’s like a cycle of bullshit or an “ouroboros of bullshit” as Klee calls it, and there is a lot of it.

Then add the crap ideals that are abundant in society to separate us into some kind of group. You are told to believe that this is good, that is bad, that is wrong, that is stupid, you can’t trust THOSE kinds of people, successful people don’t sleep in, republican bad, democrat bad, liberal bad, this team, that team, real art is this or that, you need to do this or that in order to not be this or that, you have to choose a side, beauty is this, beauty is not that, this is real, this is fake… it’s a whole bunch of bullshit that got passed down the generations that we all buy into because the system was already there when we started our lives.

A lot of these contradictory beliefs in the world really do a number on how we feel about ourselves. We adopt the habits because we think it is normal… unfortunately “normal” is overrated. Everyone has a different “normal” which begs the question, isn’t it just easier to be our own kind of human and not worry so much about being normal?

I believe that if we ALL accepted and loved ourselves truly without the insecurities, judgement, and criticisms, we would also and only have that for all the other amazing humans in the world. We would just love humans for being human… instead of categorizing people or ourselves into groups.

It can be considered normal to feel like a victim, less than, unworthy, like a failure, or just not good enough. What does that say about normal? Especially when you realize that saying nice things about yourself in public is not really considered a polite thing to do… you are called a “braggart” or “full of yourself”. How is it socially acceptable that normal is not admiring the unique and creative bad ass that you are?

And I mean genuine admiration, not the fake shit that some people try to flaunt as good self esteem. If you say that you are better than this person or group, then you are full of shit. I don’t care what excuse you use, whether it is “I have more money, I’m smarter, I am this or that”, or whatever… If you need to put someone, something, or some group down to lift yourself up and feel better about you… then it’s fake and a destructive habit that you learned in life.

Focus on your relationship with you, because that is where your power is. Not in what some other human is doing or where you fall in line in the system.

The system is normal, but we were not born normal. We were born extraordinary and meant to shine our unique creative light into the world. We are all so much bigger than our insecurities, our doubts, our fears, or our labels in society… we are so much more… ALL of us.

Posted on Leave a comment

ARTROVERTS! UNITE! Being Successful As An Artist

Recently I designed a t-shirt that says “ARTROVERTS UNITE! We’re here! We’re uncomfortable! We want to go home and create something.”

If you had asked me a few years ago when I started selling art, what it takes to be a successful artist… my answer would have been simple: the ability to produce good art.

I imagined that my artistic life would consist solely of me working in my studio, producing strokes of genius.

Art collectors would magically appear (poof) to buy art and leave. I would rarely have to leave my studio, and I would never have to go out into the “real” world. I would never again have to go to any social gathering I didn’t want to go to. This belief was clearly absurd, but I had all kinds of silly ideas in my brain jar of what being an artist was.

Now, almost a decade into it, I realize the subject of what it takes to be successful as an artist is much more intricate. It’s not just about producing art, although that is a BIG part of it. It’s about putting yourself out there again and again. Falling on your face and accepting rejection as part of the process.

Had I known all these years, my fear would have either gotten the better of me, or I would have blazed my own trail long ago. I would have become an ARTROVERT.

I love making art. I love being in my studio. Creativity is what keeps me from losing my shit, makes my life meaningful, and encourages me to jump out of bed in the morning even when the world seems to be amid a crap-storm.

The thing I didn’t understand when I first started was how much being an artist would require me to stretch myself. Or maybe I knew, which is why for most of my life, I didn’t pursue an art career. I stayed comfortably in the shallow end.

I had a friend that used to tell me that even our dream jobs will have roles we don’t like but which we accept so we can do the parts we love.

To be an artist, we have to accept the discomfort of being perpetually vulnerable, having no financial security, and being rejected often.

This involves putting yourself out there in front of the world… Which can be terrifying.

So How did you do it Rafi? How did you get over your fear?

I decided to take it step by step and not try to eat the entire enchilada all at once. I realized it wasn’t all or nothing, I could do it in chunks. I knew those chunks were going to hit on some major comfort zones. I also stopped comparing myself to where other artists were at in their careers.

Being an ARTROVERT is all about accepting the fact that it is OK that you don’t want to be social, and not punishing yourself for it. It means that you trust in communicating with your art and don’t concern yourself so much with how people see you.

You’re an artist, you are weird, and awkward sometimes, and that is OK. Artroverts love their studio, they love creating, and they love their quiet time. An artrovert also understands that if you are not putting yourself out there, you are not communicating your art with the world… so you show up.

To be an artist, it is quite simple. Create art, put it out there, and persist through the bullshit of your own mind or other people. Keep creating, keep showing up, and through that experience, you will let your weird artistic personality shine into the world along with your art.

Be unapologetically awkward, be creative, be an ARTROVERT.

Listen to our podcast below, where Klee and I talk about being ARTROVERTS.

And Here is A Quick Message From Some Random Sponsor (sorry 🙂 not sorry)

Posted on 3 Comments

Stir Crazy, Awesome Podcasts, And Staying Connected

Today I woke up and realized that it’s been about two and a half weeks since I have ventured out of the studio. Although our art studio is one of the coolest places to be, it’s easy to start feeling a little stir crazy.

Last time we went out, we hunted down supplies and scored toilet paper… good times, good times.

My book is NOT toilet paper… not yet anyhow.

Today I went outside and did a little stretching in the yard, hugged Klee, and returned into the studio and am currently listening to some music while I create.

I had a lovely surprise in the form of a Podcast from Curious Kirby, in which she interviewed Klee and me.

Kirby asked us all kinds of interesting questions, and it was a blast. You can listen by visiting her site here.

I avoid watching or reading the news. As you can imagine, there’s not much out there but doom and gloom, which is not very inspiring for creating art. Honestly, I haven’t felt very inspired lately.

Mostly, I’ve been recording and editing the audiobook for ‘The Rogue Artist’s Survival Guide’ and trying to keep my wits about me.

Klee and I are used to being at home and not going out much, but even still, we have to keep a close eye on our attitude towards ourselves and each other. It can be easy to lose your shit over stupid things, especially when you are recording an audiobook, and every sound in the house sounds like a firecracker.

It was excellent listening to the podcast in the studio. I could feel the old familiar sense of inspiration bubbling up from deep down inside, where I tried to bury it. It was under several layers of apathy, numbness, and what-the-fuckery that I was feeling earlier today. I suddenly felt alive again and ready to write. I had a mission! I had something to say again!

As you know, we’re enduring a global pandemic. (I only remind you because in 10 years when you’re reading this we will have forgotten what a goddamned shit show we experienced.)

I think during this time it is important to remember to smile and enjoy the little things… the things we can enjoy.

We are more connected than ever before. This blog, facetime, live streams, social media, podcasts, and so much more. We can create, connect, and love one another.

Sure, we may have to keep our distance, but it doesn’t mean we can’t FEEL connected.

We are still doing all of our YouTube videos from the studio

I adore you!

-Rafi

Posted on Leave a comment

Forget The New Year’s Resolutions

January is here and it is the beginning of 2020. This is the time of year where fad diets and hard to keep promises become a way of eventually disappointing yourself. We start to think of New Year’s resolutions and how this year is going to be different. Instead of buying a thighmaster and adding more stress to your life by adding 10 impossible goals that you don’t really want, start off with small things you can do right now. These ten lifestyle changes may be small, but they have changed my life.

Rafi Perez Painting Explorer

Create A New Tradition Of Gratitude. Create a spot in your home where you can sit every morning and spend 5 minutes in appreciation for yourself and whatever you love in life. Make it your gratitude retreat nook. This morning ritual will cause your brain to be on the lookout for the beauty of nature, friendship, love, laughter and anything else in life that you enjoy. Many of us are not used to taking any amount of time during the day to feel good on purpose… Just five minutes a day will change your world.

Free Yourself Of Clutter. Papers, old mail, instruction manuals, and receipts can clutter all the catch-all spots around your house. Take just 10 minutes a day to work on straightening up your paperwork, and throw away things that you don’t need. You’ll be amazed at what you can accomplish and how clutter-free your mind will become. Our physical space is the perfect reflection of what is happening in our mind; if your space is cluttered in any way, your head will be cluttered as well. 

3 Little Birds Art By Rafi

At Least One I Love You A Week. Tell one person each week that you love them. It’s easy to forget to tell people that we care about them. When we forget to express love we can get preoccupied with other things and that will become our habit. Reignite the habit of love. 

Get A Plant. Not only will it bring you better air quality, but nurturing a plant will do things for you emotionally that are phenomenal. Oh yeah, make sure you talk to your plant often. They love that.

Smile. Make it a point to smile and enjoy this year by enjoying each day fully. Right now you are reading this. As you read this, what do your surroundings sound like? Look up, what do you see? How does the air feel on your skin? What is the taste in your mouth? Is there a subtle static in the air? Does it feel thick, or light and airy?

That’s called stopping, now smell the roses, by giving this moment a big smile. If you have a hard time smiling, just remember that we think you are awesome.

-Rafi

Posted on 2 Comments

Sometimes Life Happens And It Sucks

I have been told on occasion that I’m so lucky to be able to live the life I live. Someone sees a snapshot of my life as an artist on social media and thinks that is the whole picture. As if everything is easy and just sunshine and rainbows float around my life. The truth isn’t as glamorous.

I try to be as honest and authentic as I can be with any content that I share with the world, but even then you are only getting part of the picture. In a world saturated with smiley faces and picture-perfect snapshots of everyone else’s life, it is easy to think that you are alone in feeling unhappy.

We all have our moments. When you see a picture of me creating a work of art, you don’t see all the insecurity, doubt, and worries I may have at the moment. When you see a picture of me smiling, there is no way to know if I have lingering doubts in the background of my mind.

Back to back questions can fill my head like “Am I going to have enough money to pay the bills this month? Do my children hate me? Can I pull off this next art project even though I feel like an impostor? Am I doing enough to promote myself? Why do I feel so invisible? Why am I so fat? YouTube is probably slowing down because I’m old and ugly? Aaaaaarg!”

Sometimes Life Happens And It Sucks

You know… I woke up this morning feeling unmotivated and defeated. The book is eating up a huge portion of my life right now, and my days are spent sitting on the couch typing. I can easily get overwhelmed trying to balance writing a book and running my entire art and media business. Throw a small wrench into the mix like a water pipe bursting over your bed and all of a sudden it seems like the end of the world.

No matter how wonderful someone’s life may seem, we all have insecurities creep up, we all feel overwhelmed sometimes, and we all have things we are afraid of.

This morning, I feel like I’m a failure at my art business, YouTube, Patreon, and life. I hardly make any income from all the work I put into a lot of online platforms and I have to wonder if I’m wasting my time. Am I wasting my time writing this blog? I feel like I’m letting everyone who believes in me down and everything I create is crap.

From art to podcast, to videos, to life choices, to writing, to everything I do, it all feels like crap. I feel like everything I try to do is harder than it should be, and I feel isolated and alone.

Listen, I’m not sharing this with you because I think my life sucks or anything. I also don’t want you to think I’m complaining, because I’m not. I just want you to know that you are not alone, we ALL have days where our thoughts are less than satisfied with our lives. We all have those moments where we look in the mirror and don’t like what we see. No matter how wonderful you think someone’s life is, I guarantee that daily, they may have something they are struggling with.

I think the reason I keep going with everything is a stubborn determination to smile. I don’t quit. I know that at some point during the day, I’m going to discourage myself. I know that there is a huge possibility that I’m going to call myself names. I am probably going to worry about the future and make myself feel bad about the choices I’ve made.

I know that a part of me will do whatever it takes to keep me comfortable, small, and hopeless. That is a safe place to be because you don’t take risks from that place. You don’t put yourself and your ideas out there if you feel that you don’t matter. My brain will do whatever it can to protect me from rejection or failure… even go as far as saying some really hurtful stuff in my own head and heart.

Insecurities are complex and hard to describe. We all have them, and they are all different and multifaceted.

I just don’t buy into mine as often as I used to, and when I do… I remind myself that when you are about to make a breakthrough, that’s when the negative voices in your head get louder and more desperate. I also don’t give myself any labels that are damaging. You may be feeling depressed, but you are not depressed, it is a momentary feeling.

We all go through this, and we all deal with it in our own way. I channel my emotions into all my creations and find a way to feel empowered by the experience.

Some commiserate with each other, some find a way to smile despite all the setbacks and some rise above the crap. Some choose to believe in themselves and focus on their life, and others compare their lives to what they assume others are experiencing.

It is after the experience, where I have faced the worst of it that you may see a picture of me smiling on social media. Shit happens, life can feel like it sucks, and times can be tough, but you get to determine how you respond to all of it. If your day sucks, then so be it, but don’t isolate yourself by thinking you’re the only one.

I share this with you because I think you’ve got this. I’ve got this… we can be heroes of our own story. We can all be champions of our own life… Just gotta choose to be awesome and roll with the punches.

Posted on 1 Comment

Being A Busy Artist

I have been very busy lately juggling a full-time art career, YouTube media studio, weekly podcasts, commissions, writing a book, art shows, giving presentations, gearing up for the holiday season and maintaining a happy & healthy relationship with my wife Klee. She is running her side of the business as well, and it is easy for both of us to get lost in the overwhelm of to-do lists, meetings, and deadlines.

First off, I’m not moaning about how busy I am. Often when someone complains about being too busy, it is actually a thinly veiled boast disguised as a complaint. I have, admittedly, worn the “busy badge” in the past during moments of insecurity. This is where you make it a point to illustrate how your life cannot possibly be silly, trivial, or meaningless because you are so busy, completely booked, in demand every hour of the day.

The problem with all that boasting is that it has a tendency to make you feel even busier than you are. Us humans tend to believe the things we tell ourselves, while also inadvertently making others feel overwhelmed too. I finally came to the conclusion that it wasn’t helping to gripe about it, in fact, it was making the overwhelm worse. Besides, if you’re genuinely that busy… are you sure you can spare the time to be bitching about it?

Another unhealthy way I started to give into “being busy” was paying too much attention to the rapid pace that the world seemed to be heading in. I began realizing that the urgency-addicted culture that I lived in was having a huge impact on the way I lived my day to day life, and that was an eye-opener for me. I was convinced that just a bit more speed, time, productivity and I could stay in control. I started to grow unwilling to tolerate the discomfort of slowing down. Taking a break, even a small one, even for good reason, started to seem unproductive.

When you find yourself on this treadmill of urgency, it can feel unacceptable to slow down. As it turns out, the idea that you need to go full throttle all the time is completely unproductive. Your mind and body need breaks from what you are doing or you will end up burning out pretty quickly. I now take a 15 to 30 minute break every 2 hours, even during the busiest workdays. Believe or not, I get so much more done now than I did when I pushed through, and my days are less stressful and much more enjoyable.

A to-do list can be both a blessing and a curse. It is a trackable list of tasks that fuels the ambition of getting completion in a day, but adding one more item to the list feels effortless, so it’s dangerously easy to over-commit. I feel like I used to have lists that were a mile long, and when I didn’t complete them, I felt like a failure that day. I then went into the next day feeling like I was already behind.

I now have a cap on my daily to-do. Instead of an open-ended list, I only allow myself to schedule 5 items for the day. If I complete the items on my list, then I’ll add additional stuff that is small and easy to do. If I do not finish my list, I add the incompleted items to the top of the next day. I also have a Fantastic 4 list that I write about in my book, but that involves special tasks that are designed to break large overwhelming projects into tiny chunks.

Most importantly, remember that life is short and you don’t want to spend these precious days feeling overwhelmed and stressed out. It is something I remind myself of every day as I sit silently for ten minutes, battling the voices that like to say I’m being unproductive.

Give those voices the middle finger, and enjoy your day.

Posted on 4 Comments

Could The Real Art World Please Stand Up?

Today Klee and I were talking about the art stock market on our podcast. That’s the name we coined for the big-ticket commodities art market that you see blasted all over the news and in documentaries. Considering the amount of press that gets focused on large art auctions and big-name galleries, it’s easy to think that you are not actually an artist until you’ve somehow made it there.

It got me thinking about the way that people perceive the art world in general. When you think about it, what people call the art market in the media, is only about 1% of the actual art market. There is no mention of the everyday people that make up the art market, the real art market, the real world.

The real art world is made up of one-on-one interactions, and I think we forget that sometimes in this media blasted quick paced world. It’s not about how much money the art sold for, or how wealthy the collector is, or how much prestige the sale brought the artist. Honestly, the corporate companies I worked for would print out prestige in the form of “You did real good.” certificates, and I would put them in cheap frames and hang them on my wall as a symbol of how important I was. I feel like we miss the point when we confuse success with awards and accolades. You can add them to your resume, but I feel like we’ve lost the point of what it is all about.

It’s about the friendships developed, and the relationships we establish as artists, with the people that connect with us through the art we create. It’s about the creative process and the astonishing ability to face rejection every day and share your art with the world. It is about the collector who proudly displays your artwork on their wall, or wears it on their body, or listens to it in their car. It is about that connection that would not have been possible if that individual artist did not break through the barriers of fear and share their creations with the world. It would not have been possible without the vast amount of humans out there who buy art because of the value it has to them, not because it has market value.

As an artist who had to make his own way, I have trained myself to see the world quite differently than I used to. Where I once had hopelessness in an impossible art career system, I now see the opportunities, the misdirections to be avoided, and the hope for everyone to pursue their creative spirit.

I think it is easy to forget in this world that is so focused on money and success, that we artists create because of the love of creation. We create to express ourselves and bring back a childlike sense of imagination, wonder, and feeling into our world. Creations that can remind us all to pause and appreciate.

Just food for thought.

I also wanted to announce that my book is fully funded! Thank you all so much! The Rogue Artist’s Survival Guide is becoming a reality. I am going quiet for a couple of weeks on social media and YouTube as I finish up the book and do some final edits. You can still pre-order the book at https://www.indiegogo.com/projects/the-rogue-artist-s-survival-guide-by-rafi-perez

Posted on 2 Comments

Just Do That Thing, But Have Fun

There are six things that I look at whenever I find myself floundering in my career or in life. These are six things that I take a close look at when I think to myself “I should do that thing” and another side of me says “but…”

Most people think that I am full steam ahead, have endless amounts of energy and am able to somehow warp time and space. They say things like “Rafi is the hardest working artist I know.” If I’m not careful, this kind of vision of myself can become a badge of honor and I would become the hardest working artist out there, which honestly would be a total drag.

I don’t want to be the hardest working anything. In fact, I don’t want to work hard, I don’t want anything I do to be hard work in the traditional sense, I want it to be fun.

I think one of the reasons things seem like hard work for most people is because, for the most part, we are not being chased by lions anymore. Stress, anxiety, and a plethora of other emotions are tied up in this little thing we do when we go into fight or flight. It is a natural response to danger. The problem is that we go into this danger response when we feel a looming deadline, or there is a bill that is due at the end of the month.

For a lot of people out there, the simple act of speaking in front of a group is paralyzing. It can feel like a life or death situation. People will say things like “If I say the wrong things, I’ll be so embarrassed I’ll die.”

Imagine starting an art career, or any other harebrained idea that has been nagging at you. How much of that is put to a standstill because of this crazy response that is designed to keep you from becoming supper for a lion? Here are six things I tell myself to motivate myself to do that thing, but also remember to have fun.

  1. My Voice: I have one, and the only way I will find it is by doing this thing. I might be scared, but it’s not about making a good impression, it’s about speaking my truth. It’s just my opinion, everyone has one.
  2. The Fear: The purpose of FEAR is to stop you. Sometimes that’s a good thing, like when you are in immediate danger. But, if you are holding yourself back from doing something you know you love, the only way to get to the truth is to face that fear as many times as you have to. Make it an exciting game. Btw if the thing you want to do is put your head in a shark’s mouth then I would say actual life-risking fears require more prep and research… don’t just find a shark.
  3. Get Started: Starting is where most people don’t even get to. There are millions of talented and creative geniuses walking around on the planet, but they just don’t start. You don’t have to dive in, but at least take a baby step daily.
  4. Momentum: Once you start, keep going. The more you do it the more momentum you gain and eventually, you become an unstoppable force.
  5. Habits: Understand that everything you do and every reaction is creating a habit, so create habits on purpose.
  6. Give Yourself A Purpose: This could be anything. To make beautiful art that speaks to people, to voice my opinion, to write music that will change a generation, or just to paint pretty pictures… it doesn’t matter what other people think of your purpose, just that it matters to you.

I guess the most important take away for me is that life is a short occurrence, so you might as well do the things you want to do… and have fun.

Posted on 4 Comments

Morning Thoughts On Blazing A Trail

This morning I found myself contemplating my life and the different ways I have lived it. Since I am in the process of writing a book, I am looking at notes and different events in my life that lead me to this point. I am a very happy individual, but I also spent the majority of my life feeling trapped and unhappy.

Growing up, I was influenced by television shows, parents, friends, friends families, teachers, the weird neighbor with the giant hairy mole, and pretty much everything and everyone else in society. I was told that my airy-fairy ideas of becoming an artist, musician, or creative were a cute thing to hold onto as long as I was a child, but eventually I would have to grow out of it. The influences were subtle and mostly unspoken. Most tv shows that I loved involved the man having a job he hated to support his family, the wife stayed at home and took care of the kids, and that’s just how it was. Usually, the job sucked really bad, but the man took solace in the fact that his sacrifice was for his family.

I gotta tell you… that whole scenario of putting your dreams aside, working a job you hate and sacrificing your happiness for the greater good is a piece of crap-turd. First off, that sucks for the man. I was that man for 20 years, and I can tell you, it sucked pretty bad. Second, I wasn’t benefiting my children at all, if anything I was teaching them first hand the same bad influence I had growing up. Third, I started to secretly resent my family because I felt that my sacrifice was being taken for granted, and that slowly tore everything apart.

After that experience I realized that no one had a handle on happiness or what you should do with your life, just a plethora of opinions based on other peoples’ opinions, and the majority of those opinions were outdated crap. It wasn’t out-of-the-box-thinking-trailblazers telling me my dreams were impossible, these were people that had conformed to living a life like everyone else, and most of them weren’t feeling fulfilled or happy.

Listen, I’m not saying you have to work for yourself in order to be happy, you can have a job somewhere and be happy and feel fulfilled. Unfortunately, I think there are a lot of people that just settle for what they can get and ignore the yearning that comes from within, and in my opinion, that’s just misery. I think whether you pursue your own career or you work for someone else, it’s really all about how you choose to live; whether or not you are willing to blaze your own trail or simply conform to the status quo.

Blaze a trail:
Find a new path or method; begin a new undertaking. By extension, to be the first to do something, often that which is later emulated or built upon by others. Note: New trails or routes through forests were often marked by `blazing’ which involved making white marks called `blazes’ on tree trunks, usually by chipping off a piece of bark.

If there is anything that I pride myself on now, it is that I stubbornly do things my own way and continue to move forward despite the fact that I may have to pole vault over obstacles every once in a while.

That being said, if there are portions of the well-worn path that suit my needs, I don’t avoid them, but I make sure not to allow myself to get comfortable with the easiness of it.

One thing I can take away from these very unfinished thoughts that I’m sharing with you is this: No matter what, you have a choice. You get to decide how you are going to live your life. Some people may be disappointed by your decisions, and they may even get angry at you… some may never talk to you again. Most people will come around eventually, and they’ll say things like “I always believed in you and knew you could do it” despite what they may have said in the beginning.

I think that no matter what, it is always worth looking at your life and answering one question… if I was on my deathbed right now, would I have any regrets?

Just food for thought.

Posted on 8 Comments

How To Get Noticed

I get approached by a lot of artists who are just starting out, who ask me how they can get noticed in a saturated art market. They think there is some trick to it, some magical formula that exists that causes millions of people to suddenly flock to their social media page. Usually, I leave them very disappointed with my answer, because unless you are selling a gimmick, it is going to take time.

Being Childish Is Fun

What I do tell them is that it is time to take that scary step and stand in the limelight. I also tell them to think of their future followers and collectors as human beings and not just a gathering of statistics. The answer is NOT about having the lowest price, being the best, offering free shipping, or any of the stupid gimmicks people pull to try and close a sale. Besides, amazon already has that jazz on lock-down. Certainly, some of those things are nice, but honestly, in an age where the masses are taking that route it is not going to set you apart. Standing out is about building relationships and that starts with each and every encounter you have. Whether you are developing a relationship online or face to face it is that extra humanity and authenticity that will set you apart.

Rafi Perez Live Painting Vinyl

Be genuinely interested in people. People are what make up businesses, galleries, art studios, and everything else in the world. Create a real connection by actually being interested in them, instead of focusing on what you can get out of the relationship. On social media, it is impossible to look at everyone’s feed, especially when you start to get a lot of followers, but make it a point to acknowledge everyone that makes the time to communicate with you.

Most importantly, ask yourself: how can you add value to their lives after knowing what you know from meeting them. A lot of typical marketing is mass targeted, and with that approach you might as well be throwing a wet sock at the wall and seeing if it sticks (the imagery of both makes me gag a little). When you are genuinely interested in the people you connect with, you reach out to them with specific content or creations that are relevant to them. Things that you know they are interested in because they are interested in the genuine you.

Rafi Perez Live Seminar

“Be genuine, authentic and have people in your life that will call you out and hold you accountable.” – Jim Palmer

A lot of people will tell you to be unique so that you stand out when you market yourself. What they don’t tell you is that you are already unique. There is no one out there quite like you, nor will there EVER be anyone out there like you. That is why, I think it is most important to be authentic. I think a lot of people will look to someone else as a guide on how to act. The problem with this method is that you are playing a role and eventually that is going to become exhausting. Also, the most loyal collectors will be those who have gotten to know you… the real you.

News Journal Photos

And last but not least, put yourself out there. Take action, starting today, right now. Open your mouth, let your opinion be known, share your art, share your music, share your writing, share your videos, be remarkable and go big or go home. Putting yourself out there might mean stepping outside your comfort zone, doing something that you have never done before and taking some risks. Push yourself beyond the walls that you have built around yourself for so many years. Stop telling yourself NO and start telling yourself YES. You got this.

At the end of the day, getting noticed is all about realizing that you are remarkable and you have a voice. It’s not about forcing your opinions on someone, but simply speaking your truth and sharing it with the world.